World Channel, a public media destination for diverse nonfiction programming, has rebranded to simply World, reflecting the wealth of multicultural documentary content it offers on broadcast, streaming and social media platforms. With this rebrand, World will continue to share documentaries, informational programs and daily international newscasts from independent filmmakers and public media partners in the United States and around the globe.

“At World, we are a lens for traditional and new audiences to better understand the immense richness and complexity of human culture and community. Our users and viewers expect to experience untold stories from their own neighborhoods, while connecting with stories from all ends of the globe,” said Chris Hastings, executive producer of World at GBH in Boston in a statement. “Our mission is to make this extraordinary content available any time on any device, and the new look for World is customized to break through a cluttered digital landscape. We will continue to deliver our content across multiple platforms, reaching our audience where and when they want to consume our content.”

Since 2012, World has developed and produced four original series: America ReFramed for U.S. long-form documentaries; Doc World for international feature-length documentaries; Local, USA for short story-themed reporting on local issues of national importance; and Stories from the Stage, a multi-platform storytelling series.

World also showcases films and programs from filmmakers, public media stations and partners that celebrate diverse cultures and highlight critical issues such as racial injustice, financial insecurity, safe affordable housing, education, healthcare, climate change and democracy.

“Providing platforms and support for talented multicultural filmmakers and storytellers is the heart of World's mission,“ said Liz Cheng, general manager for television at GBH and World, also in a statement. “We continue to curate and co-create the best in documentary programming from emerging to veteran storytellers. Our new look illustrates World's expanding collection of fresh and eye-opening stories that educate and inform our viewers about what's happening around our amazing world.”

World is carried by 193 partner stations in markets representing 75% of US TV households.