‍

ABC’s telecast of the 96th Annual Academy Awards tops the Promo Mojo ranker for the week ended March 10, making it TV’s most promoted show as well as reeling in a four-year high of 19.5 million viewers on Sunday night. ABC also snagged second place to promote the seventh season of procedural drama 9-1-1, which aired on Fox for its first six seasons. Promos for the emergency responder drama’s new home aired during the Oscars.

For the third week in a row, traditional broadcasters swept the ranking, with ABC joined by NBC, which hyped Deal or No Deal Island in third place, and Fox, which promoted Alert: Missing Persons Unit in fourth place and The Masked Singer in fifth.

Notably, 9-1-1 scored the highest iSpot Attention Index (110) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Brief by G.E.M.A. has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

[Editor's note: Right click the spots and open them in a new tab to watch.]

1) 2024 Oscars, ABC

Impressions: 494,193,605

Interruption Rate: 1.78%

Attention Index: 79 (21% more interruptions than avg.)

Imp. Types: National 88%, Local 11%, VOD/OTT 1%

In-network Value: $2,198,271

Out-of-network Est. Spend: $542,623

2) 9-1-1, ABC

Impressions: 331,418,074

Interruption Rate: 1.28%

Attention Index: 110 (10% fewer interruptions than avg.)

Imp. Types: National 94%, Local 5%, VOD/OTT 1%

In-network Value: $6,882,224

Out-of-network Est. Spend: $563,367

3) Deal or No Deal Island, NBC

Impressions: 294,408,818

Interruption Rate: 1.92%

Attention Index: 99 (1% more interruptions than avg.)

Imp. Types: National 95%, Local 3%, VOD/OTT 2%

In-network Value: $1,733,714

Out-of-network Est. Spend: $264,257

4) Alert: Missing Persons Unit, Fox

Impressions: 243,920,993

Interruption Rate: 1.67%

Attention Index: 99 (1% more interruptions than avg.)

Imp. Types: National 89%, Local 8%, VOD/OTT 3%

In-network Value: $358,187

Out-of-network Est. Spend: $1,101,487

5) The Masked Singer, Fox

Impressions: 219,905,698

Interruption Rate: 1.61%

Attention Index: 92 (8% more interruptions than avg.)

In-network Value: $232,277

Out-of-network Est. Spend: $978,922

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

‍