NBC’s upcoming 2024 Paris Summer Olympics coverage tops the Promo Mojo ranker for the week ended July 14, making it TV’s most promoted programming for a second week in a row.

NBC is joined by fellow traditional broadcaster CBS, which promotes Tulsa King in third and Big Brother in fifth.

Rounding out the ranking are two cable networks: Discovery, which hypes Shark Week, which wrapped up on Saturday, in second place, and Nickelodeon, which promotes the 2024 Kids’ Choice Awards, which aired on Saturday, in fourth.

 Notably, Big Brother scores the highest iSpot Attention Index (113) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

‍Brief by G.E.M.A. has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

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1) 2024 Paris Summer Olympics, NBC

Impressions: 636,742,309

Interruption Rate: 2.15%

Attention Index: 96 (4% more interruptions than avg.)

Imp. Types: National 91%, Local 8%, VOD/OTT 1%

In-network Value: $4,281,767

Out-of-network Est. Spend: $45,397

2) Shark Week, Discovery

Impressions: 394,815,435

Interruption Rate: 1.40%

Attention Index: 110 (10% fewer interruptions than avg.)

Imp. Types: National 96%, Local 3%, VOD/OTT 1%

In-network Value: $1,017,769

Out-of-network Est. Spend: $64,715

3) Tulsa King, CBS

Impressions: 244,354,977

Interruption Rate: 1.47%

Attention Index: 98 (2% more interruptions than avg.)

Imp. Types: National 93%, Local 6%, VOD/OTT 1%

In-network Value: $1,336,302

Out-of-network Est. Spend: $0.00

4) 2024 Kids' Choice Awards, Nickelodeon

Impressions: 231,358,779

Interruption Rate: 2.31%

Attention Index: 105 (5% fewer interruptions than avg.)

Imp. Types: National 96%, Local 3%, VOD/OTT 1%

In-network Value: $700,581

Out-of-network Est. Spend: $0.00

5) Big Brother, CBS

Impressions: 218,842,359

Interruption Rate: 1.05%

Attention Index: 113 (13% fewer interruptions than avg.)

Imp. Types: National 91%, Local 7%, VOD/OTT 2%

In-network Value: $815,492

Out-of-network Est. Spend: $0.00

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

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