In its latest project with Nexstar Media Group’s NewsNation, Stephen Arnold Music (SAM) created sonic branding for The Hill Sunday with Chris Stirewalt. SAM also designed the theme music for NewsNation’s new weekend edition of Morning in America with anchor Hena Doba, which launched in January.

“We wanted to carry over the sonic equity from the overall brand we created for The Hill on NewsNation, while giving it a unique Sunday morning feel,” said SAM President and Creative Director Chad Cook in a statement. “The Hill Sunday’s theme is more orchestrated and leans heavily into the strings, giving it musical depth along with a warm, optimistic tone.”

SAM’s work on The Hill Sunday, which features politicians and newsmakers discussing the latest political news from the nation’s capital, builds on the sonic signature that the Dallas-based agency composed for weeknight panel discussion series, The Hill. SAM and NewsNation have been working together since the network launched in 2019.

Besides The Hill and Morning in America, SAM has created sonic branding for many other NewsNation shows, including Elizabeth Vargas Reports, On Balance with Leland Vittert, Cuomo, Dan Abrams Live and Banfield.

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