Promo Mojo: ABC Leads with Stalwarts ‘GMA,’ ‘Jeopardy!’

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May 15, 2024

Promo Mojo: ABC Leads with Stalwarts ‘GMA,’ ‘Jeopardy!’

INTRO STORY GALLERY CREDITS

Broadcasters again take all spots in week ended May 12.

ABC’s Good Morning America tops the Promo Mojo ranker for the week ended May 12, making it TV’s most promoted show and also its most-viewed morning news show, averaging 2.72 million viewers during the week, according to Nielsen. ABC also grabs second place for Jeopardy! Masters.

Traditional broadcasters again sweep the top five. ABC is joined by NBC, which takes third place with the upcoming 2024 Paris Summer Olympics, and CBS, which grabs fourth and fifth for, respectively, the series finale of Young Sheldon and the season’s penultimate episode of Elsbeth.

Notably, Young Sheldon gets the highest iSpot Attention Index (126) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

‍Brief by G.E.M.A. has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

[Editor's note: Right click on the images below to open a tab to watch the videos.]

1) Good Morning America, ABC

Impressions: 181,140,602

Interruption Rate: 0.71%

Attention Index: 115 (15% fewer interruptions than avg.)

Imp. Types: National 93%, Local 6%, VOD/OTT 1%

In-network Value: $963,986

Out-of-network Est. Spend: $0.00

2) Jeopardy! Masters, ABC

Impressions: 171,941,479

Interruption Rate: 0.92%

Attention Index: 121 (21% fewer interruptions than avg.)

Imp. Types: National 88%, Local 10%, VOD/OTT 2%

In-network Value: $1,003,636

Out-of-network Est. Spend: $232,432

3) 2024 Paris Summer Olympics, NBC

Impressions: 160,596,080

Interruption Rate: 1.62%

Attention Index: 106 (6% fewer interruptions than avg.)

Imp. Types: National 90%, Local 9%, VOD/OTT 1%

In-network Value: $1,373,768

Out-of-network Est. Spend: $44,555

4) Young Sheldon, CBS

Impressions: 155,583,025

Interruption Rate: 0.84%

Attention Index: 126 (26% fewer interruptions than avg.)

Imp. Types: National 94%, Local 4%, VOD/OTT 2%

In-network Value: $1,146,574

Out-of-network Est. Spend: $0.00

5) Elsbeth, CBS

Interruption Rate: 1.01%

Attention Index: 123 (23% fewer interruptions than avg.)

In-network Value: $1,983,524

Out-of-network Est. Spend: $0.00

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

<h3>1) Good Morning America, ABC</h3>

</div>

<div class="ixn">Impressions: 181,140,602</div>

<div class="ixn">Interruption Rate: 0.71%</div>

<div class="ixn">Attention Index: 115 (15% fewer interruptions than avg.)</div>

<div class="ixn">Imp. Types: National 93%, Local 6%, VOD/OTT 1%</div>

<div class="ixn">In-network Value: $963,986</div>

<div class="ixn">Out-of-network Est. Spend: $0.00</div>

</div>

</article>

<h3>2) Jeopardy! Masters, ABC</h3>

</div>

<div class="ixn">Impressions: 171,941,479</div>

<div class="ixn">Interruption Rate: 0.92%</div>

<div class="ixn">Attention Index: 121 (21% fewer interruptions than avg.)</div>

<div class="ixn">Imp. Types: National 88%, Local 10%, VOD/OTT 2%</div>

<div class="ixn">In-network Value: $1,003,636</div>

<div class="ixn">Out-of-network Est. Spend: $232,432</div>

</div>

</article>

<h3>3) 2024 Paris Summer Olympics, NBC</h3>

</div>

<div class="ixn">Impressions: 160,596,080</div>

<div class="ixn">Interruption Rate: 1.62%</div>

<div class="ixn">Attention Index: 106 (6% fewer interruptions than avg.)</div>

<div class="ixn">Imp. Types: National 90%, Local 9%, VOD/OTT 1%</div>

<div class="ixn">In-network Value: $1,373,768</div>

<div class="ixn">Out-of-network Est. Spend: $44,555</div>

</div>

</article>

<h3>4) Young Sheldon, CBS</h3>

</div>

<div class="ixn">Impressions: 155,583,025</div>

<div class="ixn">Interruption Rate: 0.84%</div>

<div class="ixn">Attention Index: 126 (26% fewer interruptions than avg.)</div>

<div class="ixn">Imp. Types: National 94%, Local 4%, VOD/OTT 2%</div>

<div class="ixn">In-network Value: $1,146,574</div>

<div class="ixn">Out-of-network Est. Spend: $0.00</div>

</div>

</article>

<h3>5) Elsbeth, CBS</h3>

</div>

<div class="ixn">Interruption Rate: 1.01%</div>

<div class="ixn">Attention Index: 123 (23% fewer interruptions than avg.)</div>

<div class="ixn">In-network Value: $1,983,524</div>

<div class="ixn">Out-of-network Est. Spend: $0.00</div>

</div>

</article>

<p style="margin-top:20px;">Data provided by <a href="https://www.ispot.tv/" target="_blank">iSpot.tv</a>, The New Standard for TV Ad Measurement</p>

<div>Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.</div>

<div>Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.</div>

<div>Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.</div>

<div>Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.</div>

<div>In-network Value - Estimated media value of in-network promos.</div>

<div>Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.</div>

<div>National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.</div>

<div>Local - A promo that was aired during a local ad break slot.</div>

<div>VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)</div>

<div>OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).</div>

</div>

</section>

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