Promo Mojo: NBC Retains Gold With 2024 Summer Olympics

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May 1, 2024

Promo Mojo: NBC Retains Gold With 2024 Summer Olympics

INTRO STORY GALLERY CREDITS

ABC scores silver and bronze in this week’s ranker.

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NBC’s upcoming 2024 Paris Summer Olympics coverage tops the Promo Mojo ranker for the week ended April 28, making it TV’s most promoted programming for a second week in a row.

NBC is joined by two fellow traditional broadcasters: ABC, which hypes Jeopardy! Masters in second place and the 2024 NFL Draft in third, and CBS, which promotes Tracker in fourth and Fire Country in fifth.

Notably, Fire Country gets the highest iSpot Attention Index (123) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

‍Brief by G.E.M.A. has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

[Editor's note: Please right click the videos below to open and watch in a new tab]

1) 2024 Paris Summer Olympics, NBC

Impressions: 255,887,438

Interruption Rate: 1.60%

Attention Index: 99 (1% more interruptions than avg.)

Imp. Types: National 91%, Local 7%, VOD/OTT 2%

In-network Value: $2,018,671

Out-of-network Est. Spend: $27,565

2) Jeopardy! Masters, ABC

Impressions: 199,039,980

Interruption Rate: 0.94%

Attention Index: 105 (5% fewer interruptions than avg.)

Imp. Types: National 96%, Local 3%, VOD/OTT 1%

In-network Value: $2,941,666

Out-of-network Est. Spend: $0.00

3) 2024 NFL Draft, ABC

Impressions: 185,187,881

Interruption Rate: 0.96%

Attention Index: 122 (22% fewer interruptions than avg.)

Imp. Types: National 87%, Local 12%, VOD/OTT 1%

In-network Value: $1,509,469

Out-of-network Est. Spend: $0.00

4) Tracker, CBS

Impressions: 178,539,616

Interruption Rate: 1.51%

Attention Index: 82 (18% more interruptions than avg.)

Imp. Types: National 93%, Local 6%, VOD/OTT 1%

In-network Value: $1,578,187

Out-of-network Est. Spend: $0.00

5) Fire Country, CBS

Impressions: 176,915,863

Interruption Rate: 1.32%

Attention Index: 123 (23% fewer interruptions than avg.)

Imp. Types: National 94%, Local 4%, VOD/OTT 2%

In-network Value: $2,168,805

Out-of-network Est. Spend: $0.00

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

<h3>1) 2024 Paris Summer Olympics, NBC</h3>

</div>

<div class="ixn">Impressions: 255,887,438</div>

<div class="ixn">Interruption Rate: 1.60%</div>

<div class="ixn">Attention Index: 99 (1% more interruptions than avg.)</div>

<div class="ixn">Imp. Types: National 91%, Local 7%, VOD/OTT 2%</div>

<div class="ixn">In-network Value: $2,018,671</div>

<div class="ixn">Out-of-network Est. Spend: $27,565</div>

</div>

</article>

<h3>2) Jeopardy! Masters, ABC</h3>

</div>

<div class="ixn">Impressions: 199,039,980</div>

<div class="ixn">Interruption Rate: 0.94%</div>

<div class="ixn">Attention Index: 105 (5% fewer interruptions than avg.)</div>

<div class="ixn">Imp. Types: National 96%, Local 3%, VOD/OTT 1%</div>

<div class="ixn">In-network Value: $2,941,666</div>

<div class="ixn">Out-of-network Est. Spend: $0.00</div>

</div>

</article>

<h3>3) 2024 NFL Draft, ABC</h3>

</div>

<div class="ixn">Impressions: 185,187,881</div>

<div class="ixn">Interruption Rate: 0.96%</div>

<div class="ixn">Attention Index: 122 (22% fewer interruptions than avg.)</div>

<div class="ixn">Imp. Types: National 87%, Local 12%, VOD/OTT 1%</div>

<div class="ixn">In-network Value: $1,509,469</div>

<div class="ixn">Out-of-network Est. Spend: $0.00</div>

</div>

</article>

<h3>4) Tracker, CBS</h3>

</div>

<div class="ixn">Impressions: 178,539,616</div>

<div class="ixn">Interruption Rate: 1.51%</div>

<div class="ixn">Attention Index: 82 (18% more interruptions than avg.)</div>

<div class="ixn">Imp. Types: National 93%, Local 6%, VOD/OTT 1%</div>

<div class="ixn">In-network Value: $1,578,187</div>

<div class="ixn">Out-of-network Est. Spend: $0.00</div>

</div>

</article>

<h3>5) Fire Country, CBS</h3>

</div>

<div class="ixn">Impressions: 176,915,863</div>

<div class="ixn">Interruption Rate: 1.32%</div>

<div class="ixn">Attention Index: 123 (23% fewer interruptions than avg.)</div>

<div class="ixn">Imp. Types: National 94%, Local 4%, VOD/OTT 2%</div>

<div class="ixn">In-network Value: $2,168,805</div>

<div class="ixn">Out-of-network Est. Spend: $0.00</div>

</div>

</article>

<p style="margin-top:20px;">Data provided by <a href="https://www.ispot.tv/" target="_blank">iSpot.tv</a>, The New Standard for TV Ad Measurement</p>

<div>Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.</div>

<div>Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.</div>

<div>Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.</div>

<div>Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.</div>

<div>In-network Value - Estimated media value of in-network promos.</div>

<div>Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.</div>

<div>National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.</div>

<div>Local - A promo that was aired during a local ad break slot.</div>

<div>VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)</div>

<div>OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).</div>

</div>

</section>

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