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NBC occupies three of five places on this week’s ranker.
NBC’s America’s Got Talent tops the Promo Mojo ranker for the week ended June 9, making it TV’s most promoted show for a third week in a row. The network also takes third place for the U.S. Olympic Trials and fifth for American Ninja Warrior.
Traditional broadcasters once again dominate the top five. NBC is joined by ABC with Good Morning America in second place, and Fox, which grabs fourth place for new game show The 1% Club.
Notably, Good Morning America gets the highest iSpot Attention Index (107) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Brief by G.E.M.A. has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.
[Editor's note: Right click the videos below to open and watch in a new tab.]
1) America's Got Talent, NBC
Impressions: 317,731,773
Interruption Rate: 1.68%
Attention Index: 99 (1% more interruptions than avg.)
Imp. Types: National 95%, Local 4%, VOD/OTT 1%
In-network Value: $1,404,526
Out-of-network Est. Spend: $609,544
2) Good Morning America, ABC
Impressions: 201,927,636
Interruption Rate: 0.83%
Attention Index: 107 (7% fewer interruptions than avg.)
Imp. Types: National 93%, Local 6%, VOD/OTT 1%
In-network Value: $1,161,602
Out-of-network Est. Spend: $0.00
3) U.S. Olympic Trials, NBC
Impressions: 192,186,793
Interruption Rate: 1.60%
Attention Index: 104 (4% fewer interruptions than avg.)
Imp. Types: National 94%, Local 5%, VOD/OTT 1%
In-network Value: $1,586,811
Out-of-network Est. Spend: $0.00
4) The 1% Club, Fox
Impressions: 190,399,453
Interruption Rate: 1.78%
Attention Index: 102 (2% fewer interruptions than avg.)
Imp. Types: National 91%, Local 7%, VOD/OTT 2%
In-network Value: $414,107
Out-of-network Est. Spend: $1,108,234
5) American Ninja Warrior, NBC
Impressions: 161,494,388
Interruption Rate: 2.27%
Attention Index: 80 (20% more interruptions than avg.)
Imp. Types: National 96%, Local 3%, VOD/OTT 1%
In-network Value: $947,311
Out-of-network Est. Spend: $95,873
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).