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NBC’s upcoming telecast of the U.S. Olympic Trials tops the Promo Mojo ranker for the week ended June 16, making it TV’s most promoted programming. The network also takes second place for summer reality staple America’s Got Talent and fourth for its upcoming 2024 Paris Summer Olympics.

NBC, which has led Promo Mojo for four straight weeks, is joined in the top five by only one other traditional broadcaster: CBS, which grabs third place for the 2024 Tonys.

Rounding out the ranking in fifth place is CNN, which promotes the upcoming CNN Presidential Debate on June 27.

Notably, the Tonys score the highest iSpot Attention Index (106) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

‍Brief by G.E.M.A. has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

[Editor's note: Right-click on the below videos to watch them in separate tab.]

1) U.S. Olympic Trials, NBC

Impressions: 385,098,184

Interruption Rate: 1.78%

Attention Index: 103 (3% fewer interruptions than avg.)

Imp. Types: National 94%, Local 5%, VOD/OTT 1%

In-network Value: $3,578,399

Out-of-network Est. Spend: $0.00

2) America's Got Talent, NBC

Impressions: 203,863,264

Interruption Rate: 1.75%

Attention Index: 89 (11% more interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $1,116,757

Out-of-network Est. Spend: $247,166

3) 2024 Tony Awards, CBS

Impressions: 203,758,231

Interruption Rate: 0.95%

Attention Index: 106 (6% fewer interruptions than avg.)

Imp. Types: National 93%, Local 6%, VOD/OTT 1%

In-network Value: $1,042,574

Out-of-network Est. Spend: $0.00

4) 2024 Paris Summer Olympics, NBC

Impressions: 178,673,536

Interruption Rate: 0.62%

Attention Index: 98 (2% more interruptions than avg.)

In-network Value: $2,225,321

Out-of-network Est. Spend: $31,892

5) CNN Presidential Debate, CNN

Impressions: 144,146,355

Interruption Rate: 2.49%

Attention Index: 85 (15% more interruptions than avg.)

Imp. Types: National 99%, Local 1%, VOD/OTT 0%

In-network Value: $464,465

Out-of-network Est. Spend: $0.00

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).