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July 9, 2024
Pop Hits Create Symptoms for Listeners in Spotify Italy Campaign
INTROSTORYGALLERYCREDITS
Dentsu Italy designs light, summer look for fun music spot.

Listeners of Spotify Italy’s “Estate 2024” (Summer 2024) playlist can’t help but show symptoms when they hear catchy hit “Pedro,” the cover by Jaxomy, Agatino Romero, Raffaella Carrà that has garnered more than 6.2 billion views on TikTok and been crowned number one on Spotify’s Viral 50 Global charts. 

Spotify Italy collaborated with Milan-based Dentsu Creative Italy to create the whimsical campaign that encouraged Spotify listeners to tune into the service’s summer playlist, featuring “Pedro,” as well as current global summer hits like Dua Lipa’s “Training Season” and Sabrina Carpenter’s “Espresso,” as well as many Italian and European favorites. 

The campaign, called “Summer Hits Symptoms,” features three scenarios: a young man bobbing his head forward and back in a syndrome dubbed “chicken neck;” a woman sitting at a pastel-colored bus stop with “Santa Fe” as the destination experiencing “lip syncosis”; and a man grilling vegetables who can’t stop pointing with his leading finger.

The campaign was produced in-house by Dentsu Creative Studios in collaboration with fellow Milan-based agency InGood. It’s directed by Riccardo Fregoso, who serves as Dentsu Creative Italy’s chief creative officer.

"My first film direction is finally out, and it’s all about the things I love the most: suburban summer, late afternoon light, compulsive symptoms, and... Raffaella Carrà," Fregoso posted on Instagram.

READ MORE: Little Black Book, Design Rush

Credits

Client: Spotify Italy

Agency/Creative: Dentsu Creative Italy

Chief Executive Officer: Emanuele Nenna

Executive Creative Director: Giulio Frittaion, Maurizio Tozzini

Creative Director: Gianluca Nucaro, Stefano Tunno, Antonella Vicari

Art Director: Cristiana Benso, Luca Comasco, Federica Sciuto

Copywriter: Alice Costa, Andrea Azzolini

Head Of Social Media: Fabrizio Stoppa

Content Producer: Zoe Esposito, Flavia Calabria

Motion Designer: Nicolò Frontini, Silvia Sciotta, Petra Generali

Chief Strategy Officer: Niccolò Rigo

Strategist: Giulia Bacco

Head Of Client Services: Anna Chiara Pelletti, Alessia Stefanutti, Claudia Spinelli, Elena Longoni

Head Of Marketing: Fabiola Granier

Marketing Manager: Irene Smania

Marketing Specialist: Martina Galbiati

PR: Alessandro Turchi

Production: Dentsu Studios

Executive Producer: Simona Della Porta

Head Of Production: Francesca Castello

Producer: Alessandra Barbieri

Production: InGood

Line Producer: Stefano Bonfanti

Executive Producer: Luca Zamboni

Director: Riccardo Fregoso

Director Of Photography: Timon De Graaf

Stylist: Aurora Zaltieri

Set Designer: Margherita Montobbio

Post Production / Vfx: Dentsu Studios

Editor: Alessandro Sartor

Colourist: Alessio Zanardi

Music / Sound: Disc To Disc Productions Milano

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