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CBS’s new police procedural drama Elsbeth (a well-reviewed spinoff of The Good Wife) tops the Promo Mojo ranker for the week ended March 31, making it TV’s most promoted show. The network also takes second place for Tracker and fifth for Survivor.

CBS is joined by fellow traditional broadcaster ABC, which grabs third place to promote just-renewed procedural drama 9-1-1, now in its seventh season (and its first season on ABC, after airing on Fox for its first six seasons).

Rounding out the ranking is Warner Bros. Discovery’s multi-network promo for the 2024 NCAA Basketball Tournament in fourth place.

‍Brief by G.E.M.A. has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

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1) Elsbeth, CBS

Impressions: 244,044,021

Interruption Rate: 1.05%

Attention Index: 76 (24% more interruptions than avg.)

Imp. Types: National 94%, Local 3%, VOD/OTT 3%

In-network Value: $2,216,035

Out-of-network Est. Spend: $0.00

2) Tracker, CBS

Impressions: 235,744,239

Interruption Rate: 0.95%

Attention Index: 54 (46% more interruptions than avg.)

Imp. Types: National 95%, Local 4%, VOD/OTT 1%

In-network Value: $1,869,243

Out-of-network Est. Spend: $0.00

3) 9-1-1, ABC

Impressions: 232,688,781

Interruption Rate: 1.70%

Attention Index: 85 (15% more interruptions than avg.)

Imp. Types: National 88%, Local 9%, VOD/OTT 3%

In-network Value: $1,592,378

Out-of-network Est. Spend: $297,838

4) 2024 NCAA Basketball Tournament, Warner Bros. Discovery

Impressions: 229,338,393

Interruption Rate: 1.69%

Attention Index: 96 (4% more interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $53,329

Out-of-network Est. Spend: $1,277,948

5) Survivor, CBS

Impressions: 200,255,568

Interruption Rate: 1.00%

Attention Index: 64 (36% more interruptions than avg.)

Imp. Types: National 95%, Local 4%, VOD/OTT 1%

In-network Value: $1,491,595

Out-of-network Est. Spend: $0.00

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

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