The NFL Network enlisted Miami-based creative collaborators, The A Team, to create a two-tier campaign for the NFL's upcoming Pro Bowl Games in Orlando, Fla., over the weekend of February 1-4. The campaign is built to raise awareness of the NFL's shift to its new flag-football format while highlighting some of the league's biggest stars, including Eli and Peyton Manning as rival flag-football team coaches.

The initial phase aimed at driving event attendance to the brand-new location, while the second phase focused on amplifying viewership for the televised skills competitions and flag football showdown.

Phase One – Ticketing

Phase Two – Tune In

“Our goal was to show the intensity and fun that will highlight the week with the biggest emphasis focusing on the grand finale, the flag football showdown,” said The A Team's Ben Frank in a statement. “Using a vibrant design package, we highlighted some of the action-packed and adrenaline filled moments one can expect from this year's Pro Bowl Games.”