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New York- and Los Angeles-based Sibling Rivalry has named David Brickel managing director and executive producer, the hybrid brand studio and production company said Tuesday. 

Brickel joins the firm in New York after having previously served as managing director at Stept Studios in Los Angeles where he helped the firm expand its commercial arm – winning jobs, retaining directors, recruiting new talent and assisting as it tripled in size.

“Sibling has created an environment where every voice can be heard, and you're able to move mountains that way,” Brickel said in a statement. “I also knew that in today's landscape you can't just be a single faceted company. With Sibling Rivalry, the brand studio and film sides work so well together.”

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In his new role, Brickel will be working closely with Darren Foldes, Sibling Rivalry partner and head of films, to make Sibling Rivalry’s processes more effective and to develop the company’s roster and in-house team.

“It is incredibly satisfying to find new voices, bring them to market, punch above your perceived weight and then go on to absolutely crush the creative by listening intently, collaborating and pouring your last drop into craft,” said Foldes, also in a statement. “Those have been the highest highs in my career; and I know me and David share the DNA and drive it takes to consistently deliver upon that mantra.”

Brickel studied engineering in college but caught the film bug when he worked on a feature film that was being produced in his New Jersey hometown over the summer. 

"That was my first introduction to producing,” Brickel said. “I went on to work on set all summer long in a number of capacities, and ended up helping manage the post production process. I threw myself into the deep end and learned an immense amount of information quickly.”

After that, Brickel moved to Boston and started working in the industry, working on three more feature films over the following six months. He then began making and producing local commercials, before moving to Brooklyn to jumpstart a new production company, Voyager, where he spent five years as head of production and then managing partner. 

“We were just fearless: we were in our early 20s and didn't know what we didn't know,” he said. “I surrounded myself with the most talented producers I could get a coffee with or hire and that became my foundation in this industry.”

Brickel is ready to take on new challenges at Sibling Rivalry:  “I have never worked with such a design-led company, but I love where that side of the business is moving towards and recent hires are helping propel that to new heights. I'm really excited by how that relationship can continue to grow to a new level.”

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