NBC’s upcoming 2024 Paris Summer Olympics coverage tops the Promo Mojo ranker for the week ended July 21, making it TV’s most promoted programming for the third straight week.

NBC is joined by two fellow traditional broadcasters: ABC, with game show Lucky 13, co-hosted by Shaquille O’Neal and Gina Rodriguez, in second place; and CBS, with summer perennial Big Brother in third.

Rounding out the ranking are two cable networks: Nickelodeon, with Nickelodeon Movie Madness (family-friendly movies airing on Fridays in primetime) in fourth, and HGTV, which builds excitement for 100 Day Dream Home in fifth.

 Notably, the 2024 Paris Summer Olympics scores the highest iSpot Attention Index (112) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

‍Brief by G.E.M.A. has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

[Editor's note: Right click on videos to watch in a new tab. Above image of Lebron James courtesy of NBC Sports.]

1) 2024 Paris Summer Olympics, NBC

Impressions: 1,204,509,251

Interruption Rate: 2.09%

Attention Index: 112 (12% fewer interruptions than avg.)

Imp. Types: National 94%, Local 5%, VOD/OTT 1%

In-network Value: $3,813,047

Out-of-network Est. Spend: $2,780,157

2) Lucky 13, ABC

Impressions: 212,658,380

Interruption Rate: 1.34%

Attention Index: 102 (2% fewer interruptions than avg.)

Imp. Types: National 96%, Local 3%, VOD/OTT 1%

In-network Value: $829,757

Out-of-network Est. Spend: $449,321

3) Big Brother, CBS

Impressions: 211,022,782

Interruption Rate: 0.89%

Attention Index: 110 (10% fewer interruptions than avg.)

Imp. Types: National 95%, Local 4%, VOD/OTT 1%

In-network Value: $775,608

Out-of-network Est. Spend: $0.00

4) Nickelodeon Movie Madness, Nickelodeon

Impressions: 192,439,168

Interruption Rate: 2.04%

Attention Index: 107 (7% fewer interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $807,300

Out-of-network Est. Spend: $0.00

5) 100 Day Dream Home, HGTV

Impressions: 182,118,672

Interruption Rate: 1.43%

Attention Index: 91 (9% more interruptions than avg.)

In-network Value: $598,602

Out-of-network Est. Spend: N/A

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

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