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Motion graphics are like magic, adding the creative flair that can take a good spot to great. Motion graphics also allow creatives to put their own spin on their work, letting them use 2D, 3D, stop-motion and all sorts of other techniques to tell their stories. 

The below six finalists in the category of motion graphics take drastically different approaches but they all end up with fresh and original pieces. 

ATP Finals, RAI Radiotelevisione Italiana

Athletes explode into angels and demons in this dark and dramatic spot for last November’s Nitto ATP Tennis Finals for RAI Radiotelevisione Italiana.

Iconic Movies on Paramount Network, Paramount Creative MTVE Europe

Paramount Creative MTVE Europe took a collage-inspired approach to remind viewers of all of the iconic movies Paramount Network has on offer, including Top Gun, Mission Impossible, Beverly Hills Cop and more.

‍The Mountain is the Star Idents, Paramount Creative MTVE Europe

All around the world, Paramount continues to have fun with its iconic mountain, working with Spain's Cirugia Grafica to turn it into an Egyptian pyramid, a lunar colony a retro future and more with stop-motion animated action. 

‍France Télévisions - Cannes 2023

This spot, promoting the Cannes Film Festival on France Télévisions, merges grainy black-and-white footage with gilded sans serif type to create an elegant look for one of the film industry’s most prestigious events of the year.  

‍SpongeBob Beat in the Bottom, Paramount

Paramount merges all sorts of media in this frenetic and colorful 2D- and 3D-animated promo for popular animated series SpongeBob SquarePants and its spinoffs.

‍JFK The Assassination, Viasat World

This spot takes footage that everyone knows well – Walter Cronkite declaring the death of President John F. Kennedy live on national television, First Lady Jackie Kennedy sitting in the convertible just before her husband was shot and killed in Dallas – and turns it into something new. Viasat World uses the collage approach in a different way to capture viewers' attention. 

Join The Global Entertainment Marketing Association of Arts & Sciences (G.E.M.A.) at Amsterdam's Yellow House on Wednesday, June 5, to celebrate all the finalists and winners of the inaugural GEM Awards TV/Streaming Europe. Register today! 

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