NBC’s upcoming 2024 Paris Summer Olympics coverage tops the Promo Mojo ranker for the week ended July 7, making it TV’s most promoted programming. 

NBC is joined in the ranking by two traditional broadcasters: ABC, which hypes The Bachelorette in third place and Who Wants to Be a Millionaire? in fifth; and CBS, which promotes off-Paramount Network’s Tulsa King, starring Sylvester Stallone, in fourth.

Rounding out the list is Discovery, which hypes Shark Week in second place.

 Notably, Tulsa King scores the highest iSpot Attention Index (121) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

‍Brief by G.E.M.A. has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

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1) 2024 Paris Summer Olympics, NBC

Impressions: 385,765,889

Interruption Rate: 1.85%

Attention Index: 101 (1% fewer interruptions than avg.)

Imp. Types: National 88%, Local 11%, VOD/OTT 1%

In-network Value: $2,872,961

Out-of-network Est. Spend: $0.00

2) Shark Week, Discovery

Impressions: 303,684,788

Interruption Rate: 1.86%

Attention Index: 86 (14% more interruptions than avg.)

Imp. Types: National 96%, Local 3%, VOD/OTT 1%

In-network Value: $1,011,009

Out-of-network Est. Spend: $190,166

3) The Bachelorette, ABC

Impressions: 272,673,120

Interruption Rate: 1.08%

Attention Index: 108 (8% fewer interruptions than avg.)

Imp. Types: National 91%, Local 8%, VOD/OTT 1%

In-network Value: $1,316,232

Out-of-network Est. Spend: $468,204

4) Tulsa King, CBS

Impressions: 216,143,773

Interruption Rate: 1.21%

Attention Index: 121 (21% fewer interruptions than avg.)

Imp. Types: National 93%, Local 6%, VOD/OTT 1%

In-network Value: $1,337,391

Out-of-network Est. Spend: $0.00

5) Who Wants to Be a Millionaire?, ABC

Impressions: 195,321,560

Interruption Rate: 1.11%

Attention Index: 106 (6% fewer interruptions than avg.)

Imp. Types: National 95%, Local 5%, VOD/OTT 0%

In-network Value: $966,743

Out-of-network Est. Spend: $0.00

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).