STORY SPARKS
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Episode One Premier: 9 AM PT, March 14, 2025

The INDUSTRY’S most POWERFUL ENTERTAINMENT CAMPAIGNS, DECONSTRUCTED for YOUR next CREATIVE SPARK
Every unforgettable campaign starts with a spark—a bold idea that captures attention and refuses to be ignored.
Story Sparks is your go-to source for quick, impactful insights that spark creativity, perfect for anyone seeking lasting inspiration. 10-20 minute episodes featuring the most powerful entertainment.
Short-form webisodes that take you behind the scenes of the most memorable entertainment marketing campaigns. Get exclusive ‘making of’ access to GEMA award-winning promos, trailers, case studies, and brand storytelling that inspire and engage.
This is where creative excellence meets real-world execution.
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FEATURED EPISODE

A PROMO that LEFT an
‍AWARDS SHOW AUDIENCE SPEECHLESS
When Promo Globo’s ‘All The Shine’ spot played at the 2024 GEMA Awards Ceremony, it wasn’t just another sports promo—it was a nostalgia-driven moment that moved the audience.
Winner of 7 GEMA Awards, including Gold for Sports, Use of Music, and Editing!
What made it so powerful? Go behind the scenes with the award-winning Promo Globo marketing team to discover how this groundbreaking campaign came to life.
Watch the Exclusive Breakdown on Friday March 14, 2025 9AM PT
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STORY SPARKS Library
The Story Sparks Library features a curated collection of award-winning promos, trailers, interviews and creative strategy breakdowns!
NOMINATE a STORY

Do you have a campaign, creative process,
CASE STUDY or marketing insight worth sharing?

We’re always looking for top entertainment marketers, studio creatives, and agency leaders to feature in Story Sparks.

Send us an email at social@gema.org and help shape the conversationin entertainment marketing.

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