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NBC’s telecast of the U.S. Olympic Trials tops the Promo Mojo ranker for the week ended June 23, making the trials TV’s most promoted programming for a second week in a row. The network also takes fourth place for the 2024 Paris Summer Olympics.

NBC is joined in the top five by just one other traditional broadcaster: ABC, which grabs second place for Good Morning America.

Rounding out the ranking: CNN, which promotes the CNN Presidential Debate on June 27 in third place, and Discovery, which hypes Shark Week, starting on July 7, in fifth.

 Notably, the U.S. Olympic Trials score the highest iSpot Attention Index (101) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

‍Brief by G.E.M.A. has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

[Editor's note: Right click on videos to watch in a new browser tab.]

1) U.S. Olympic Trials, NBC

Impressions: 295,054,474

Interruption Rate: 1.09%

Attention Index: 101 (1% fewer interruptions than avg.)

Imp. Types: National 88%, Local 11%, VOD/OTT 1%

In-network Value: $1,001,038

Out-of-network Est. Spend: $0.00

2) Good Morning America, ABC

Impressions: 232,784,990

Interruption Rate: 1.62%

Attention Index: 88 (12% more interruptions than avg.)

Imp. Types: National 92%, Local 6%, VOD/OTT 2%

In-network Value: $1,172,760

Out-of-network Est. Spend: $119,946

3) CNN Presidential Debate, CNN

Impressions: 207,914,181

Interruption Rate: 2.54%

Attention Index: 77 (23% more interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $592,256

Out-of-network Est. Spend: $0.00

4) 2024 Paris Summer Olympics, NBC

Impressions: 187,634,196

Interruption Rate: 3.28%

Attention Index: 86 (14% more interruptions than avg.)

Imp. Types: National 86%, Local 13%, VOD/OTT 1%

In-network Value: $1,554,657

Out-of-network Est. Spend: $32,346

5) Shark Week, Discovery

Impressions: 163,317,229

Interruption Rate: 1.74%

Attention Index: 89 (11% more interruptions than avg.)

In-network Value: $660,120

Out-of-network Est. Spend: $0

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).