‍

CBS’s Billy Joel: The 100th — Live at Madison Square Garden special tops the Promo Mojo ranker for the week ended April 14, making it TV’s most promoted program. The network also takes fourth place for its new police procedural drama Elsbeth.

CBS is joined by fellow traditional broadcaster NBC, which showers love on the 2024 Paris Summer Olympics in third place, and ABC, which promotes Good Morning America in fifth.

Rounding out the ranking is Food Network, which hypes new culinary competition 24 in 24: Last Chef Standing in second place.

Notably, the 2024 Paris Summer Olympics gets the highest iSpot Attention Index (116) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

‍Brief by G.E.M.A. has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

[Editor's note: Right click on links to open in a new tab]

1) Billy Joel: The 100th — Live at Madison Square Garden, CBS

Impressions: 268,019,934

Interruption Rate: 1.51%

Attention Index: 99 (1% more interruptions than avg.)

Imp. Types: National 94%, Local 5%, VOD/OTT 1%

In-network Value: $1,475,746

Out-of-network Est. Spend: $0.00

2) 24 in 24: Last Chef Standing, Food Network

Impressions: 226,604,025

Interruption Rate: 1.36%

Attention Index: 106 (6% fewer interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $879,102

Out-of-network Est. Spend: $72,152

3) 2024 Paris Summer Olympics, NBC

Impressions: 210,723,726

Interruption Rate: 1.19%

Attention Index: 116 (16% fewer interruptions than avg.)

Imp. Types: National 93%, Local 6%, VOD/OTT 1%

In-network Value: $1,517,486

Out-of-network Est. Spend: $0.00

4) Elsbeth, CBS

Impressions: 203,826,175

Interruption Rate: 1.48%

Attention Index: 101 (1% fewer interruptions than avg.)

Imp. Types: National 89%, Local 7%, VOD/OTT 4%

In-network Value: $1,111,552

Out-of-network Est. Spend: $260,677

5) Good Morning America, ABC

Impressions: 202,876,108

Interruption Rate: 1.48%

Attention Index: 68 (32% more interruptions than avg.)

Imp. Types: National 91%, Local 8%, VOD/OTT 1%

In-network Value: $941,073

Out-of-network Est. Spend: $0.00

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).