COMPETITIONS
academy
awards
BECOME
A MEMBER
Join a community that lifts and celebrates marketers and creatives in entertainment.
WHY JOIN
GEMA is a collective of marketers, creatives, and thought leaders driving the future of entertainment marketing. Here you can connect with industry professionals, gain exclusive access to curated resources, and explore innovative ideas that shape our industry.

GEMA Membership opens the door to mentorship, career development, networking, and industry insights that will sharpen your expertise and expand your opportunities. Whether you’re a rising talent or an established leader, GEMA is where impact begins.
Tiers
and
Benefits
By empowering, uniting, and championing entertainment content marketers and creatives at every career stage, our membership tiers illuminate a path to boundless professional potential.
Our
Membership
Application
Process
1
Complete an application
By utilizing our application portal, candidates can furnish the required information for thorough evaluation and appropriate placement within our membership tiers. Once submitted, applicants will receive a confirmation notification, which will also outline the subsequent steps in the process.
2
Review/assessment
Our membership team performs a thorough review of each submitted application to ensure all required information has been submitted. Applications are evaluated to ascertain the most suitable membership tier for each applicant, based on the information provided. Applicants can expect a turnaround time of 14 business days.
Open new possibilities
Applications Open
on FeB. 28, 2024
3
Tier Selection
Upon determination of the appropriate membership tier, applicants will be notified of their acceptance into the Academy membership. Following notification, candidates will be guided to select their membership package and complete the payment process.
4
welcome
After the completion and finalization of the application and acceptance process, new members will receive, via email, a welcome packet detailing immediate and future opportunities to connect, learn, grow, and thrive!
MEMBERSHIP OVERVIEW
INTRODUCTION
GEMA membership is built around the individual, designed to support each person’s unique journey. In turn, these journeys contribute to what has become a complete ecosystem of like-minded professionals,

Your GEMA membership is curated to serve you no matter where you are in your career. Our specific memberships include voting professionals (leading the industry), early career professionals (building their foundation), affiliates (contributing from related fields), educators (shaping the next generation), and students (preparing to enter the industry). Below, you’ll find details on qualifications, benefits, and cost to help you choose the membership that’s right for you.

Benefits include discounts to events and award submissions, opportunities to shape our awards process, and access to career development programs, to name a few. But beyond this, membership means belonging to a community that shares your passion, fosters collaboration, and keeps you ahead in an evolving industry. Wherever you are in your career, GEMA is your home to grow, contribute, and thrive.
SUPPORT
We recognize the current challenges within the entertainment community, and as part of our commitment to supporting our members, GEMA is offering subsidized memberships to those affected by organizational restructuring and other certain hardships. If you would like to be considered for a subsidized membership, please contact us at membership@gema.org.
GEMA MEMBERSHIP OPTIONS
VOTING Professional MEMBERSHIP
EARLY CAREER Professional MEMBERSHIP
AFFILIATE Professional MEMBERSHIP
EDUCATOR MEMBERSHIP
STUDENT MEMBERSHIP
FAQs
Why should I join The Global Entertainment Marketing Academy of Arts & Sciences?
  • Elevate Your Career: This is your gateway to the dynamic world of entertainment marketing. Whether you’re a creative genius, a strategic thinker, or a data whiz, we have a place for you to shine.
  • Network with Industry Leaders: GEMA connects you to a global community of professionals, fostering collaborations that can shape your career.
  • Professional Development: The world deserves to see your creative brilliance. GEMA provides a platform for you to showcase your work and gain the recognition you deserve.
  • Global Reach: Join a global consortium of innovative marketers and creatives. Our unity pillar fosters a collaborative, supportive network, encouraging members to connect, share insights, and grow together.
Which membership types are available?
  • Voting Professional
  • Early Career Professional
  • Affiliate Professional
  • Educator
  • Student
How are the membership benefits determined?

Our membership benefits are carefully curated, with valuable insights derived directly from our community's feedback. Your input plays a pivotal role in steering our development efforts. Furthermore, these benefits are thoughtfully customized to cater to the distinct requirements of members at various stages of their professional journey, taking into account factors such as years of experience.

How do I apply for membership?

You can apply directly using the application buttons on our website. After submitting your application, you will receive a confirmation notice with details about the decision timeline.

What is the review process for applications?

Our Membership team reviews each application to ensure all necessary information is provided and that the applicant is slotted into the appropriate membership type for their experience level.

How long does it take to receive a decision on my application?

Application processing time is up to seven business days but it is often much shorter.

How is the pricing for each membership tier determined?

Membership rates are based on a balance between the benefits offered and accessibility, aiming to be equitable and in line with industry standards.

Are there any application fees?

There is a standard application fee of $35 for all membership types, with the exception of Student and Educator memberships, which have their application fee waived. It's important to note that as a nonprofit organization, these administrative fees play a vital role in supporting the human resources and time dedicated to delivering exceptional membership services.

What if I am a previous member of Promax?

We cherish our legacy members and are pleased to extend invitations to previous Promax members to apply for GEMA membership. The newly established membership model is designed to enhance the support and services we provide, tailored to each member’s career journey. Applicants are requested to submit their applications for the membership type that best suits their qualifications. Join us in expanding our community.

What are some specific qualifications and benefits?

Each membership type has specific qualifications and benefits. Voting Professionals are industry experts with significant expertise who receive voting rights and leadership opportunities. Early Career Professionals are at the front part of their careers, receiving mentorship, career-building resources, and event access. Affiliate Professionals include individuals in adjacent industries or related fields looking to expand their industry knowledge and connections. Educators are academic professionals contributing to the field through research and teaching, with access to industry insights and networking opportunities. Students are enrolled in accredited programs and receive career development support, mentorship, and access to select industry events.

What provisions are there for members who are laid off or not currently working?

We offer special considerations such as special membership pricing, waiving the application fee, the option to pause membership, and access to community resources.

Are there any exclusive member perks?

Yes, members enjoy a range of exclusive perks, including discounted services, special offers, and rates from various business partners, enhancing their professional and personal growth.

How long does my membership last?

Memberships last for one year and automatically renew until a member decides to cancel. They are available as a one-time annual payment or a monthly payment option.

Still have questions?

For more details or specific inquiries, feel free
to reach out to membership@gema.org
REGIONAL
CHAPTERS
G.E.M.A. - North America
Lydia Albanis,
Senior Manager, Membershp & Programs

Chika Osuchukwu,
Coordinator, Membership & Programs
info@gema.org
G.E.M.A. - Latin America
Angie Panelo,
Director LatAm Chapter
angie@gema.org
G.E.M.A. - Africa
Vanessa Sheldrick
promaxafrica.tvvanessa@gema.org
G.E.M.A. - India
Andy Chua
promaxindia.tvandy@gema.org
G.E.M.A. - Asia
Andy Chua
promaxasia.tvandy@gema.org
G.E.M.A. - Australia/New zealand
Vanessa Sheldrick
promaxanz.tvvanessa@gema.org
G.E.M.A. - Europe
Sergio Ortega,
Director EU Chapter
sergio@gema.org
G.E.M.A. - UK
Zung Tru
promaxuk.comzung@gema.org