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International production company 1stAveMachine is joining forces with Emil Nava, director and founder of Ammolite Studios, to lead 1stAveMachine’s music division focused on global commercials and music content. As part of the partnership, 1stAveMachine and Nava are also launching music and culture joint venture Ammolite Machine.

The new partnership will be specifically addressing music visuals, which is something that has been changing rapidly as music consumption has moved to streaming. Ammolite Machine intends to offer a 360-degree creative offering to support artists and brands as they work to connect with culture through technology and creative storytelling. 

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"I’m so excited about working with 1stAveMachine because they have such a unique approach and output within the industry,” said Nava in a statement. “Really pushing on new styles of creating, being open to all the new and different assets we need to create, and thinking differently about collaboration between directors. I feel with 1stAveMachine and their new approach to storytelling, technology and collaboration – this was the perfect fit. 

“I’m also very excited because we have a concept of a new company that really looks at this new landscape of music visuals, confronts the evolution and creates special solves and opportunities for artists to express themselves visually."

“Emil's extensive portfolio and expertise within the music industry is certainly impressive, but it is his unique and innovative approach to the changing landscape of the music industry that makes him the perfect addition to the already multidisciplinary 1stAveMachine roster,” said Sam Penfield, partner of 1stAveMachine, also in a statement. “Ammolite Machine is a space where we will tackle this changing landscape; bringing innovative and tech forward ideas that will amplify artists’ voices and bring their stories to life.”

Nava is a prolific director of music videos, working with such artists as Calvin Harris, Rihanna, Ed Sheeran, Dua Lipa, Post Malone, JLo, Pharrell Williams, Selena Gomez, Eminem, Katy Perry, Kid Cudi and many more. He’s also worked with such global brands as McDonald’s, Mercedes and Gap. 

Nava also advocates for open discussions about mental health in the creative industries, sharing his own experiences with mental health, addiction and recovery on social media and through his award-winning feature, Snorkeling. 

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