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ABC’s procedural drama 9-1-1, now in its seventh season — and its first season on ABC, after airing on Fox for its first six seasons — tops the Promo Mojo ranker for the week ended March 17, making it TV’s most promoted show. The network also takes fourth place for Good Morning America.

ABC is joined on the ranking by fellow traditional broadcaster NBC, which hypes Deal or No Deal Island in second place and Password in fifth.

Investigation Discovery is the sole cable network in the top five. It grabs third place to promote Quiet on Set: The Dark Side of Kids TV.

Notably, Quiet on Set gets the highest iSpot Attention Index (119) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Brief by G.E.M.A. has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

[Editor's note: Right click each video to open in a new tab and watch.]

1) 9-1-1, ABC

Impressions: 392,520,935

Interruption Rate: 1.64%

Attention Index: 100 (0% fewer interruptions than avg.)

Imp. Types: National 88%, Local 9%, VOD/OTT 3%

In-network Value: $2,312,029

Out-of-network Est. Spend: $771,388

2) Deal or No Deal Island, NBC

Impressions: 279,876,020

Interruption Rate: 1.81%

Attention Index: 98 (2% more interruptions than avg.)

Imp. Types: National 94%, Local 5%, VOD/OTT 1%

In-network Value: $1,869,370

Out-of-network Est. Spend: $322,662

3) Quiet on Set: The Dark Side of Kids TV, Investigation Discovery

Impressions: 195,515,804

Interruption Rate: 0.99%

Attention Index: 119 (19% fewer interruptions than avg.)

Imp. Types: National 99%, Local 1%, VOD/OTT 0%

In-network Value: $577,588

Out-of-network Est. Spend: $0.00

4) Good Morning America, ABC

Impressions: 180,026,233

Interruption Rate: 1.62%

Attention Index: 79 (21% more interruptions than avg.)

Imp. Types: National 91%, Local 8%, VOD/OTT 1%

In-network Value: $989,956

Out-of-network Est. Spend: $0.00

5) Password, NBC

Impressions: 179,506,742

Interruption Rate: 1.60%

Attention Index: 84 (16% more interruptions than avg.)

Imp. Types: National 97%, Local 1%, VOD/OTT 2%

In-network Value: $839,074

Out-of-network Est. Spend: $366,328

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

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