NBC’s America’s Got Talent tops the Promo Mojo ranker for the week ended June 2, making it TV’s most promoted show for a second week in a row. The network also takes third place to promote returning reality competition series, American Ninja Warrior.

Traditional broadcasters again dominate the top five. NBC is joined by Fox, which grabs second place to hype new game show The 1% Club, while ABC gives some love to Good Morning America in fourth place.

Rounding out the ranking is HGTV with Battle on the Beach in fifth.

Notably, Good Morning America gets the highest iSpot Attention Index (112) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

‍Brief by G.E.M.A. has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

‍[Editor’s note: right click the videos below and open them in new tabs to watch.] 

1) America's Got Talent, NBC

Impressions: 420,032,998

Interruption Rate: 2.26%

Attention Index: 66 (34% more interruptions than avg.)

Imp. Types: National 95%, Local 4%, VOD/OTT 1%

In-network Value: $1,492,370

Out-of-network Est. Spend: $759,932

2) The 1% Club, Fox

Impressions: 267,822,331

Interruption Rate: 1.88%

Attention Index: 99 (1% more interruptions than avg.)

Imp. Types: National 84%, Local 11%, VOD/OTT 5%

In-network Value: $338,560

Out-of-network Est. Spend: $1,258,238

3) American Ninja Warrior, NBC

Impressions: 259,249,963

Interruption Rate: 1.63%

Attention Index: 97 (3% more interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $1,300,356

Out-of-network Est. Spend: $490,520

4) Good Morning America, ABC

Impressions: 189,634,999

Interruption Rate: 0.80%

Attention Index: 112 (12% fewer interruptions than avg.)

Imp. Types: National 93%, Local 6%, VOD/OTT 1%

In-network Value: $945,181

Out-of-network Est. Spend: $0.00

5) Battle on the Beach, HGTV

Impressions: 184,401,717

Interruption Rate: 1.88%

Attention Index: 82 (18% more interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $656,571

Out-of-network Est. Spend: $257,128

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

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