Entertainment marketing agency The Refinery has launched Turn 9, a full-service audiovisual finishing facility for motion pictures, TV shows, promos, commercials, branded content, video games and interactive experiences.

The spin-off was born out of The Refinery's existing post-production team and can provide everything from high-resolution picture finishing to immersive audio mixing to VFX and animation.

“From in-theater to social to streaming, the demand for content continues to explode,” says Brett Winn, The Refinery's founding partner, in a statement. “We are launching Turn 9 to set a new standard in audiovisual excellence for the changing media landscape – now and into the future.”

The new division will be led by Peter Frintrup as co-founder and head of finishing. Frintrup has supervised finishing projects for such films as The Pianist, Pride & Prejudice, and Brokeback Mountain. He joined The Refinery as head of post production and then head of operations following eight years at Mocean, where he supervised the finishing of main titles, trailers, and promos for Marvel's Thor, 20th Century Fox's Borat and Warner Bros.' The Dark Knight.

“With Peter at the wheel of Turn 9, our client-focused values will carry over to the world of finishing,” said Winn. “Between his track record of launching successful finishing divisions, deep understanding of the filmmaking process, and passion for leveraging technology to be steps ahead of what's next in content, Peter is the triple threat we needed to get Turn 9 off the ground.”

Producers, colorists and sound designers round out the Turn 9 team, including Paul Robie, who brings decades of experience mixing for Fox, CBS, Amazon and Nike.

As an independent subsidiary, Turn 9 is purposefully separated from The Refinery to ensure competing agencies have a space to privately and securely produce IP for their own clients.

At launch, Turn 9 has a state-of-the-art Dolby Atmos surround-sound mixing room as well as technology from Avid, Adobe, Dolby and Blackmagic, allowing it to deliver high-resolution picture finishing and color-grading services, including 4K HDR.

“Technology is changing the dynamic of storytelling and how audiences experience media across multiple AV outlets,” said Frintrup, also in a statement. “We set up Turn 9 to be a nimble, scalable, all-encompassing finishing operation for our clients with this exciting future in mind.”

The Turn 9 team just wrapped a theatrical AV campaign for the horror film Fear, which opened in theaters January 27. Contracted by Hidden Empire Film Group, the Turn 9 team provided finishing services for the official trailer, radio spots, digital and TV ads, and the red carpet premiere.

“Turn 9 is an incredible partner,” said Joan LaDuca, a creative director with Hidden Empire Film Group. “They helped deliver a creative, high-quality campaign – on time and with top-notch communication!”

Winn, who loves motorsports, says the name Turn 9 alludes to the last and most challenging turn at Willow Springs, his favorite racetrack.

“Turn 9 represents seeing the finish line on the horizon and knowing that content creators, marketers, and distributors will get a first-place ‘finish' for all of their creative AV needs,” he said.