ESPN jumps on the country's fastest-growing sport of Pickleball – a cross between tennis and ping pong – with the inaugural Pickleball Slam. The event brings together tennis legends John McEnroe, Michael Chang, Andy Roddick and Andre Agassi as they trade their racquets for paddles while their passion for trash talk remains largely intact.
ESPN tapped Miami-based 2C Media to whip up two quick spots – a :30 and a :15 – to promote the event. 2C took a docuseries approach, highlighted by bold graphics and dramatic voiceover, that captures these tennis greats' true competitive natures. Not that McEnroe's was ever really in question.
It's Chang and McEnroe vs. Agassi and Roddick on Sunday, April 2 at noon ET.
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