Who needs years of training and practice to make the NBA when potential players have NBA 2K24 on PlayStation 5?
PlayStation maker Sony Interactive Entertainment, in partnership with Take-Two Interactive and its 2K Games' NBA video game simulation series NBA 2K24, debuted ad campaign “Get Ahead of the Game” on December 4.
The :30 anthem spot stars Portland Trail Blazers' star rookie and third overall NBA draft pick Scoot Henderson who says he's gotten to where he is due to all the time he's spent playing NBA 2K24.
The spot, which is created by adam&eveDDB NYC and directed by Kitao Sakurai, also features voiceover by Shaquille O'Neal. The integrated campaign will include national broadcast, connected TV, as well as social and digital executions, and runs through December 31.
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