Real Housewife of Beverly Hills Garcelle Beauvais gets to fulfill her Barbie fantasies in this :60 integration produced by Los Angeles-based agency Ringer.
In the spot, Beauvais enthuses to a friend about Barbie's closet, which she saw when she watched the Barbie movie, produced by Warner Bros., the prior evening. Beauvais is considering what to wear to dinner when she is swept away to a Barbie closet of her own, where she gets to be “Roller Blade Barbie,” “Mars Explorer Barbie,” and of course, “Beverly Hills Barbie.” Guess which one she chooses?
Beauvais as Roller Blade Barbie,
as Mars Explorer Barbie,
and as Beverly Hills Barbie.
“We are so thrilled to have collaborated with Warner Bros., Rob Meltzer and his team on this project. They truly have outdone themselves in combining the essence of one of the most beloved franchises, Barbie, seamlessly with our very own Real Housewives franchise. I mean what better way to embed the Bravosphere with Barbieland than through Barbie's never-ending closet?” said Sharon Ngoi, VP, creative, NBCUniversal, in a statement.
The spot debuted on Bravo and Peacock platforms prior to Barbie's premiere in theaters June 21.
CREDITS
Client: Warner Bros. Entertainment
Executive Vice President, Global Media: Dana Nussbaum
Director, Media: Issel Rodriguez-Sussan, Addy Dwyer
Marketing Agency: Hearts & Science
Sr. Director, Media Sponsorships & Promotions: Vanessa Sanchez
Client: NBCUniversal
EVP, Creative Partnerships: Jamie Cutburth
SVP Head of Creative: Steven Rummer
VP, Production: Liz Gaffney
VP, Creative: Sharon Ngoi
VP, Client Team: Stephen Treinen
Senior Executive Producer: Janelle Albino
Creative Director: Stacy Asturias
Director, Communications, Entertainment Unscripted Comms: Jordan Gutierrez
Director, Creative Partnerships: Taylor Sperry
Senior Manager, Creative Partnerships: Lauren Matela
Senior Producer: Sam Rundbaken
Senior Project Director: Kendal Stavros
Manager, Creative Partnerships: Rebecca Gibson
Manager, Talent Relations: Jenna Karlitz
Writer/Editor/Producer: Felipe Henriquez
Specialist, Creative Partnerships: Matt Spector
Agency: Ringer
Writer/Director: Rob Meltzer
Executive Producer: Silke Thompson
Head of Post Production: Daniel Elkayam