July 26, 2023
Real Housewife Garcelle Beauvais Goes Full ‘Barbie’
INTROSTORYGALLERYCREDITS
Ringer produces :60 brand integration with Warner Bros.’ film for NBCUniversal.

Real Housewife of Beverly Hills Garcelle Beauvais gets to fulfill her Barbie fantasies in this :60 integration produced by Los Angeles-based agency Ringer.

In the spot, Beauvais enthuses to a friend about Barbie's closet, which she saw when she watched the Barbie movie, produced by Warner Bros., the prior evening. Beauvais is considering what to wear to dinner when she is swept away to a Barbie closet of her own, where she gets to be “Roller Blade Barbie,” “Mars Explorer Barbie,” and of course, “Beverly Hills Barbie.” Guess which one she chooses?

Beauvais as Roller Blade Barbie,

as Mars Explorer Barbie,

and as Beverly Hills Barbie.

“We are so thrilled to have collaborated with Warner Bros., Rob Meltzer and his team on this project. They truly have outdone themselves in combining the essence of one of the most beloved franchises, Barbie, seamlessly with our very own Real Housewives franchise. I mean what better way to embed the Bravosphere with Barbieland than through Barbie's never-ending closet?” said Sharon Ngoi, VP, creative, NBCUniversal, in a statement.

The spot debuted on Bravo and Peacock platforms prior to Barbie's premiere in theaters June 21.

CREDITS

Client: Warner Bros. Entertainment

Executive Vice President, Global Media: Dana Nussbaum

Director, Media: Issel Rodriguez-Sussan, Addy Dwyer

Marketing Agency: Hearts & Science

Sr. Director, Media Sponsorships & Promotions: Vanessa Sanchez

Client: NBCUniversal

EVP, Creative Partnerships: Jamie Cutburth

SVP Head of Creative: Steven Rummer

VP, Production: Liz Gaffney

VP, Creative: Sharon Ngoi

VP, Client Team: Stephen Treinen

Senior Executive Producer: Janelle Albino

Creative Director: Stacy Asturias

Director, Communications, Entertainment Unscripted Comms: Jordan Gutierrez

Director, Creative Partnerships: Taylor Sperry

Senior Manager, Creative Partnerships: Lauren Matela

Senior Producer: Sam Rundbaken

Senior Project Director: Kendal Stavros

Manager, Creative Partnerships: Rebecca Gibson

Manager, Talent Relations: Jenna Karlitz

Writer/Editor/Producer: Felipe Henriquez

Specialist, Creative Partnerships: Matt Spector

Agency: Ringer

Writer/Director: Rob Meltzer

Executive Producer: Silke Thompson

Head of Post Production: Daniel Elkayam

Credits
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