With scripted series in short supply at the end of summer and during the writers' and actors' strikes, NBC's Today tops the Promo Mojo ranker for the week ended Aug. 20, making it TV's most promoted show.
ABC came in second with its morning news program Good Morning America. Good Morning America has been beating Today in both viewers and the key adults 25-54 demographic for the prior five weeks, but Today retook the adults 25-54 ratings crown in the week ended August 20.
Food Network came in third and fourth with Battle of the Decades Bobby's Triple Threat, respectively, while TLC rounded out the list with Sister Wives in fifth.
Notably, Sister Wives has the highest iSpot Attention Index (106) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week's most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot's database as additional airings information becomes available.
[Images of Today courtesy of NBC]
1) Today, NBC
Impressions: 263,130,781
Interruption Rate: 1.50%
Attention Index: 100 (0% fewer interruptions than avg.)
Imp. Types: National 96%, Local 4%, VOD/OTT 0%
In-network Value: $1,232,966
Out-of-network Est. Spend: $0.00
2) Good Morning America, ABC
Impressions: 213,152,066
Interruption Rate: 1.29%
Attention Index: 100 (0% fewer interruptions than avg.)
Imp. Types: National 89%, Local 10%, VOD/OTT 1%
In-network Value: $785,481
Out-of-network Est. Spend: $158,351
3) Battle of the Decades, Food Network
Impressions: 207,628,040
Interruption Rate: 1.73%
Attention Index: 101 (1% fewer interruptions than avg.)
Imp. Types: National 99%, Local 1%, VOD/OTT 0%
In-network Value: $789,574
Out-of-network Est. Spend: $0.00
4) Bobby's Triple Threat, Food Network
Impressions: 201,257,717
Interruption Rate: 2.53%
Attention Index: 83 (17% more interruptions than avg.)
Imp. Types: National 98%, Local 1%, VOD/OTT 1%
In-network Value: $806,485
Out-of-network Est. Spend: $0.00
5) Sister Wives, TLC
Impressions: 186,960,917
Interruption Rate: 1.49%
Attention Index: 106 (6% fewer interruptions than avg.)
Imp. Types: National 98%, Local 1%, VOD/OTT 1%
In-network Value: $553,964
Out-of-network Est. Spend: $57,860
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad's Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
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