NFL Football on the NFL Network tops the Promo Mojo ranker for the week ended December 17, making it TV's most promoted programming. And in second place, CBS hypes its “new in 2024” programming (i.e., various new and returning series) that will drop during what the network is calling CBS Premiere Week, which “starts after Super Bowl LVIII” on February 11, 2024.
Rounding out the ranking are TLC, which promotes the fifth season of 1000-lb Sisters in third place; ESPN, which gives some love to College Football in fourth; and AMC, which celebrates its Best Christmas Ever programming in fifth.
Notably, Best Christmas Ever has the highest iSpot Attention Index (127) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week's most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot's database as additional airings information becomes available.
1) NFL Football, NFL Network
Impressions: 212,483,058
Interruption Rate: 2.50%
Attention Index: 65 (35% more interruptions than avg.)
Imp. Types: National 99%, Local 0%, VOD/OTT 1%
In-network Value: $2,514,520
Out-of-network Est. Spend: $7,042,297
2) CBS Premiere Week, CBS
Impressions: 183,139,082
Interruption Rate: 1.89%
Attention Index: 77 (23% more interruptions than avg.)
Imp. Types: National 92%, Local 6%, VOD/OTT 2%
In-network Value: $1,791,269
Out-of-network Est. Spend: $0.00
3) 1000-lb Sisters, TLC
Impressions: 165,962,759
Interruption Rate: 1.12%
Attention Index: 114 (14% fewer interruptions than avg.)
Imp. Types: National 98%, Local 2%, VOD/OTT 0%
In-network Value: $557,907
Out-of-network Est. Spend: $0.00
4) ESPN, College Football
Impressions: 164,350,608
Interruption Rate: 1.49%
Attention Index: 98 (2% more interruptions than avg.)
In-network Value: $1,797,678
Out-of-network Est. Spend: $489
5) Best Christmas Ever, AMC
Impressions: 151,461,356
Interruption Rate: 1.68%
Attention Index: 127 (27% fewer interruptions than avg.)
In-network Value: $631,578
Out-of-network Est. Spend: $51,662
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad's Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
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