Promo Mojo: Rebooted ‘Magnum P.I.’ Leads List With NBC Debut

February 22, 2023

Broadcast networks take four out of five slots in week ended February 19.

NBC's Magnum P.I. tops the Promo Mojo ranker in the week ended February 19, making it TV's most promoted show. (NBC picked up the series for a fifth season after CBS canceled it last year.)

Overall, traditional broadcast networks dominate the week's ranking. ABC comes in second and third with new drama The Company You Keep, starring and executive produced by This Is Us' Milo Ventimiglia, and the 21st season of American Idol, respectively. Fox takes fifth with the second season of its Gordon Ramsay vehicle Next Level Chef, which premiered its new season after the Super Bowl on February 12.

Rounding out the ranking is Food Network, which gives some love to the fourth season of Guy Fieri's Tournament of Champions in fourth.

Notably, Tournament of Champions scores the highest iSpot Attention Index (113) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week's most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot's database as additional airings information becomes available.

1) Magnum P.I., NBC

Impressions: 638,021,162

Interruption Rate: 1.60%

Attention Index: 105 (5% fewer interruptions than avg.)

Imp. Types: National 97%, Local 2%, VOD/OTT 1%

In-network Value: $2,040,094

Out-of-network Est. Spend: $1,785,725

2) The Company You Keep, ABC

Impressions: 418,583,446

Interruption Rate: 1.44%

Attention Index: 105 (5% fewer interruptions than avg.)

Imp. Types: National 90%, Local 6%, VOD/OTT 4%

In-network Value: $1,543,076

Out-of-network Est. Spend: $961,695

3) American Idol, ABC

Impressions: 356,709,631

Interruption Rate: 1.24%

Attention Index: 99 (1% more interruptions than avg.)

Imp. Types: National 91%, Local 7%, VOD/OTT 2%

In-network Value: $1,207,046

Out-of-network Est. Spend: $610,783

4) Tournament of Champions, Food Network

Impressions: 315,710,789

Interruption Rate: 1.51%

Attention Index: 113 (13% fewer interruptions than avg.)

Imp. Types: National 99%, Local 1%, VOD/OTT 0%

In-network Value: $1,504,847

Out-of-network Est. Spend: $0.00

5) Next Level Chef, Fox

Impressions: 211,871,352

Interruption Rate: 1.69%

Attention Index: 94 (6% more interruptions than avg.)

Imp. Types: National 82%, Local 12%, VOD/OTT 6%

In-network Value: $98,255

Out-of-network Est. Spend: $675,359

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad's Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.