NBC's Magnum P.I. again tops the Promo Mojo ranker for the week ended February 26, making it TV's most promoted show for a second week in a row. NBC picked up the series for a fifth season after CBS canceled it last year.
Once again, traditional broadcast networks dominate, with NBC joined by ABC, which promotes new drama The Company You Keep in second place, and CBS, with True Lies — an adaptation of the 1994 James Cameron movie — in third place, as well as the 44th season of Survivor in fourth.
Rounding out the ranking are TruTV and TBS with the new season of Impractical Jokers in fifth.
Notably, True Lies scores the highest iSpot Attention Index (124) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week's most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot's database as additional airings information becomes available.
1) Magnum P.I., NBC
Impressions: 308,829,456
Interruption Rate: 1.67%
Attention Index: 104 (4% fewer interruptions than avg.)
Imp. Types: National 96%, Local 2%, VOD/OTT 2%
In-network Value: $1,327,185
Out-of-network Est. Spend: $535,570
2) The Company You Keep, ABC
Impressions: 295,300,675
Interruption Rate: 1.53%
Attention Index: 94 (6% more interruptions than avg.)
Imp. Types: National 92%, Local 6%, VOD/OTT 2%
In-network Value: $736,523
Out-of-network Est. Spend: $1,248,613
3) True Lies, CBS
Impressions: 280,104,182
Interruption Rate: 1.10%
Attention Index: 124 (24% fewer interruptions than avg.)
Imp. Types: National 92%, Local 6%, VOD/OTT 2%
In-network Value: $2,106,687
Out-of-network Est. Spend: $43,772
4) Survivor, CBS
Impressions: 277,566,601
Interruption Rate: 1.01%
Attention Index: 122 (22% fewer interruptions than avg.)
Imp. Types: National 93%, Local 5%, VOD/OTT 2%
In-network Value: $1,311,624
Out-of-network Est. Spend: $43,439
5) Impractical Jokers, truTV and TBS
Impressions: 230,973,896
Interruption Rate: 1.12%
Attention Index: 118 (18% fewer interruptions than avg.)
Imp. Types: National 99%, Local 0%, VOD/OTT 1%
In-network Value: $716,228
Out-of-network Est. Spend: $0.00
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad's Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
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