Promo Mojo: NBC Takes First, Second and Third

October 4, 2023

Leads ranker with ‘Found,’ ‘The Irrational’ and ‘The Voice.’

NBC's new procedural drama Found tops the Promo Mojo ranker for the week ended October 1, making it TV's most promoted show. The network also grabs second and third place for The Irrational and The Voice, respectively. The Irrational was last week's most-promoted show.

Traditional broadcasters sweep the chart, with NBC joined by ABC, which gives some love to The Golden Bachelor in fourth place, and Fox, which promotes new game show Snake Oil in fifth.

Notably, The Golden Bachelor has the highest iSpot Attention Index (111) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week's most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot's database as additional airings information becomes available.

1) Found, NBC

Impressions: 594,087,041

Interruption Rate: 2.26%

Attention Index: 98 (2% more interruptions than avg.)

Imp. Types: National 97%, Local 2%, VOD/OTT 1%

In-network Value: $4,471,189

Out-of-network Est. Spend: $1,788,112

2) The Irrational, NBC

Impressions: 424,554,892

Interruption Rate: 2.04%

Attention Index: 97 (3% more interruptions than avg.)

Imp. Types: National 96%, Local 3%, VOD/OTT 1%

In-network Value: $3,571,876

Out-of-network Est. Spend: $431,177

3) The Voice, NBC

Impressions: 405,414,868

Interruption Rate: 1.69%

Attention Index: 101 (1% fewer interruptions than avg.)

Imp. Types: National 94%, Local 4%, VOD/OTT 2%

In-network Value: $2,972,452

Out-of-network Est. Spend: $201,919

4) The Golden Bachelor, ABC

Impressions: 382,764,054

Interruption Rate: 1.42%

Attention Index: 111 (11% fewer interruptions than avg.)

Imp. Types: National 95%, Local 4%, VOD/OTT 1%

In-network Value: $3,738,492

Out-of-network Est. Spend: $646,988

5) Snake Oil, Fox

Impressions: 362,907,605

Interruption Rate: 1.47%

Attention Index: 102 (2% fewer interruptions than avg.)

Imp. Types: National 94%, Local 4%, VOD/OTT 2%

In-network Value: $1,417,991

Out-of-network Est. Spend: $1,567,025

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad's Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.