Promo Mojo: NBC Keeps ‘Found’ In First for Third Straight Week

October 19, 2023

NBC takes three of five spots on ranker with ‘The Irrational,’ ‘The Voice’ also joining.

NBC's new procedural drama Found tops the Promo Mojo ranker for the week ended October 15, making it TV's most promoted show for a third week in a row. The network also grabs third place for new Jesse L. Martin vehicle The Irrational and fifth place for The Voice.

One cable network, E!, makes the cut, taking second place to promote new reality competition House of Villains. Closing out the chart is Fox with Major League Baseball's 2023 American League Championship Series (ALCS) in fourth.

Notably, the 2023 ALCS has the highest iSpot Attention Index (133) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week's most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot's database as additional airings information becomes available.

1) Found, NBC

Impressions: 273,804,433

Interruption Rate: 1.76%

Attention Index: 109 (9% fewer interruptions than avg.)

Imp. Types: National 95%, Local 3%, VOD/OTT 2%

In-network Value: $4,076,510

Out-of-network Est. Spend: $159,012

2) House of Villains, E!

Impressions: 269,646,906

Interruption Rate: 2.07%

Attention Index: 105 (5% fewer interruptions than avg.)

Imp. Types: National 96%, Local 2%, VOD/OTT 2%

In-network Value: $917,756

Out-of-network Est. Spend: $1,688,834

3) The Irrational, NBC

Impressions: 240,218,928

Interruption Rate: 2.00%

Attention Index: 103 (3% fewer interruptions than avg.)

Imp. Types: National 92%, Local 6%, VOD/OTT 2%

In-network Value: $3,305,245

Out-of-network Est. Spend: $0.00

4) MLB 2023 ALCS, Fox

Impressions: 226,459,716

Interruption Rate: 0.53%

Attention Index: 133 (33% fewer interruptions than avg.)

In-network Value: $2,678,594

Out-of-network Est. Spend: n/a

5) The Voice, NBC

Impressions: 226,107,975

Interruption Rate: 1.50%

Attention Index: 109 (9% fewer interruptions than avg.)

Imp. Types: National 93%, Local 6%, VOD/OTT 1%

In-network Value: $2,716,556

Out-of-network Est. Spend: $121,526

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad's Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.