Promo Mojo: NBC Backs New Scripted Series ‘The Irrational’

September 27, 2023

Rest of ranker is reality shows on broadcast networks.

NBC's new drama The Irrational tops the Promo Mojo ranker for the week ended September 24, making it TV's most promoted show. The network also grabs third place to hype the new season of The Voice.

Traditional broadcasters sweep the chart, with NBC joined by ABC, which promotes Dancing With the Stars in second place, and Fox, which gives some love to Special Forces: World's Toughest Test in fourth and The Masked Singer in fifth. All of the broadcast networks are overserving viewers with reality shows after the writers' and actors' strikes delayed the start of the new TV season.

Notably, Special Forces has the highest iSpot Attention Index (112) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week's most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot's database as additional airings information becomes available.

1) The Irrational, NBC

Impressions: 673,122,687

Interruption Rate: 1.94%

Attention Index: 100 (0% fewer interruptions than avg.)

Imp. Types: National 95%, Local 3%, VOD/OTT 2%

In-network Value: $3,632,065

Out-of-network Est. Spend: $2,738,091

2) Dancing With the Stars, ABC

Impressions: 506,719,183

Interruption Rate: 1.95%

Attention Index: 86 (14% more interruptions than avg.)

Imp. Types: National 94%, Local 5%, VOD/OTT 1%

In-network Value: $3,437,146

Out-of-network Est. Spend: $1,256,144

3) The Voice, NBC

Impressions: 445,647,284

Interruption Rate: 2.10%

Attention Index: 92 (8% more interruptions than avg.)

Imp. Types: National 94%, Local 5%, VOD/OTT 1%

In-network Value: $3,888,355

Out-of-network Est. Spend: $855,945

4) Special Forces: World's Toughest Test, Fox

Impressions: 393,676,686

Interruption Rate: 1.59%

Attention Index: 112 (12% fewer interruptions than avg.)

Imp. Types: National 89%, Local 7%, VOD/OTT 4%

In-network Value: $458,966

Out-of-network Est. Spend: $1,509,152

5) The Masked Singer, Fox

Impressions: 366,397,992

Interruption Rate: 1.45%

Attention Index: 92 (8% more interruptions than avg.)

Imp. Types: National 93%, Local 4%, VOD/OTT 3%

In-network Value: $260,990

Out-of-network Est. Spend: $1,531,479

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad's Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.