Promo Mojo: NBC, ABC Take Over Ranker

October 11, 2023

NBC snags top-three spots with ‘Found,’ ‘The Voice’ and ‘The Irrational.’

NBC finds itself in the top-three positions in this week's Promo Mojo ranker, with new procedural drama Found leading the pack for the second straight week, followed by The Voice and The Irrational, who swap slots two and three in the week ended October 8.

ABC grabs spots four and five with Dancing with the Stars and The Golden Bachelor. Fox, who had made the last last week with David Spade-starrer Snake Oil, drops off this week.

Notably, The Golden Bachelor has the highest iSpot Attention Index (123) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week's most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot's database as additional airings information becomes available.

1) Found, NBC

Impressions: 469,803,871

Interruption Rate: 2.21%

Attention Index: 102 (2% fewer interruptions than avg.)

Imp. Types: National 95%, Local 4%, VOD/OTT 1%

In-network Value: $4,169,065

Out-of-network Est. Spend: $905,144

2) The Voice, NBC

Impressions: 365,746,492

Interruption Rate: 1.51%

Attention Index: 118 (18% fewer interruptions than avg.)

Imp. Types: National 94%, Local 4%, VOD/OTT 2%

In-network Value: $2,988,912

Out-of-network Est. Spend: $436,777

3) The Irrational, NBC

Impressions: 332,527,967

Interruption Rate: 2.09%

Attention Index: 97 (3% more interruptions than avg.)

Imp. Types: National 94%, Local 5%, VOD/OTT 1%

In-network Value: $2,834,764

Out-of-network Est. Spend: $357,113

4) Dancing With the Stars, ABC

Impressions: 308,042,705

Interruption Rate: 1.47%

Attention Index: 93 (7% more interruptions than avg.)

Imp. Types: National 94%, Local 5%, VOD/OTT 1%

In-network Value: $2,633,838

Out-of-network Est. Spend: $368,347

5) The Golden Bachelor, ABC

Impressions: 296,815,776

Interruption Rate: 1.16%

Attention Index: 123 (23% fewer interruptions than avg.)

Imp. Types: National 95%, Local 4%, VOD/OTT 1%

In-network Value: $3,824,585

Out-of-network Est. Spend: $207,912

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad's Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.