Promo Mojo: Food Network Serves Up Buffet of Shows

March 29, 2023

Cable net lands three shows on list in week ended March 26.

Food Network's Guy Fieri-hosted Tournament of Champions leads the Promo Mojo ranker in the week ended March 26, making it TV's most promoted show. The food-focused network also takes two other spots in the ranking: third for Spring Baking Championship, hosted by Jesse Palmer, and fifth for Superchef Grudge Match, hosted by Darnell Ferguson.

Last week's chart-topper, HGTV's Rock the Block, slips to second place.

Traditional broadcaster CBS rounds out the ranking in fourth place with the 2023 CMT Music Awards.

Notably, the 2023 CMT Music Awards telecast scores the highest iSpot Attention Index (133) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week's most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot's database as additional airings information becomes available.

1) Tournament of Champions, Food Network

Impressions: 259,753,081

Interruption Rate: 1.79%

Attention Index: 115 (15% fewer interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $1,524,138

Out-of-network Est. Spend: $0.00

2) Rock the Block, HGTV

Impressions: 253,619,850

Interruption Rate: 1.56%

Attention Index: 111 (11% fewer interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $1,488,079

Out-of-network Est. Spend: $0.00

3) Spring Baking Championship, Food Network

Impressions: 239,339,938

Interruption Rate: 1.94%

Attention Index: 105 (5% fewer interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $1,000,224

Out-of-network Est. Spend: $0.00

4) 2023 CMT Music Awards, CBS

Impressions: 231,728,521

Interruption Rate: 1.41%

Attention Index: 133 (33% fewer interruptions than avg.)

Imp. Types: National 97%, Local 1%, VOD/OTT 2%

In-network Value: $1,345,771

Out-of-network Est. Spend: $0.00

5) Superchef Grudge Match, Food Network

Impressions: 214,135,239

Interruption Rate: 1.37%

Attention Index: 120 (20% fewer interruptions than avg.)

Imp. Types: National 99%, Local 1%, VOD/OTT 0%

In-network Value: $823,086

Out-of-network Est. Spend: $0.00

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad's Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.