Promo Mojo: College Football on NBC Scores High

September 6, 2023

University of Colorado, led by Coach Deion ‘Prime’ Sanders, draws fans to NBC Sports.

NBC Sports' College Football tops the Promo Mojo ranker for the week ended September 3, making it TV's most promoted programming.

The University of Colorado, led by Coach Deion “Prime Time” Sanders in his first year of college coaching, is expected to draw plenty of viewers after beating last year's national runner-up, Texas Christian University, in the team's first outing with its new coach. This week, CU takes on its long-time rival, the University of Nebraska, which lost its first game to the University of Minnesota on August 31.

Traditional broadcast networks snagged the edge this week. Besides NBC, ABC promoted The Golden Bachelor to third place and Dancing With the Stars to fourth.

Rounding out the ranking are two cable networks: MTV, which gives some love to the 2023 MTV Video Music Awards in second place, and TBS, which promotes American Dad in fifth.

Notably, The Golden Bachelor has the highest iSpot Attention Index (111) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week's most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot's database as additional airings information becomes available.

1) College Football, NBC

Impressions: 477,395,431

Interruption Rate: 2.33%

Attention Index: 82 (18% more interruptions than avg.)

Imp. Types: National 96%, Local 3%, VOD/OTT 1%

In-network Value: $1,800,042

Out-of-network Est. Spend: $440,002

2) 2023 MTV Video Music Awards, MTV

Impressions: 285,925,132

Interruption Rate: 4.07%

Attention Index: 92 (8% more interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $1,150,804

Out-of-network Est. Spend: $0.00

3) The Golden Bachelor, ABC

Impressions: 232,479,523

Interruption Rate: 1.47%

Attention Index: 111 (11% fewer interruptions than avg.)

Imp. Types: National 90%, Local 9%, VOD/OTT 1%

In-network Value: $1,468,940

Out-of-network Est. Spend: $0.00

4) Dancing With the Stars, ABC

Impressions: 217,609,696

Interruption Rate: 1.46%

Attention Index: 97 (3% more interruptions than avg.)

Imp. Types: National 92%, Local 7%, VOD/OTT 1%

In-network Value: $1,162,541

Out-of-network Est. Spend: $0.00

5) American Dad, TBS

Impressions: 213,000,332

Interruption Rate: 2.89%

Attention Index: 76 (24% more interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $910,660

Out-of-network Est. Spend: $0.00

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad's Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.