Promo Mojo: CBS Stays Down Under with ‘NCIS: Sydney’

November 29, 2023

CBS also takes fourth with spot promoting post-Super Bowl premiere week.

New CBS drama NCIS: Sydney tops the Promo Mojo ranker for the third straight time in the week ended November 26. CBS also takes fourth place to hype its new in 2024 programming (i.e., various new and returning series) that will drop during what the network is calling CBS Premiere Week, which starts after Super Bowl LVIII on February 11, 2024.

Rounding out the ranking are Fox, with College Football in second place; the NFL, which takes third for a series of promos for various NFL football games airing across its network/streaming partners; and Hallmark Channel, which rings in its original holiday movie A Biltmore Christmas, in fifth.

Notably, NCIS: Sydney has the highest iSpot Attention Index (123) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week's most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot's database as additional airings information becomes available.

[Images of NCIS: Sydney courtesy of CBS]

1) NCIS: Sydney, CBS

Impressions: 361,748,980

Interruption Rate: 0.83%

Attention Index: 123 (23% fewer interruptions than avg.)

Imp. Types: National 96%, Local 3%, VOD/OTT 1%

In-network Value: $4,617,475

Out-of-network Est. Spend: $135,121

2) College Football, Fox

Impressions: 304,046,180

Interruption Rate: 1.18%

Attention Index: 84 (16% more interruptions than avg.)

Imp. Types: National 97%, Local 3%, VOD/OTT 0%

In-network Value: $5,820,552

Out-of-network Est. Spend: $0.00

3) NFL Football, various networks

Impressions: 263,143,452

Interruption Rate: 0.69%

Attention Index: 79 (21% more interruptions than avg.)

Imp. Types: National 99%, Local 1%, VOD/OTT 0%

In-network Value: $2,187,885

Out-of-network Est. Spend: $4,476,097

4) CBS Premiere Week, CBS

Impressions: 254,779,353

Interruption Rate: 1.97%

Attention Index: 85 (15% more interruptions than avg.)

Imp. Types: National 95%, Local 4%, VOD/OTT 1%

In-network Value: $5,516,595

Out-of-network Est. Spend: $0.00

5) A Biltmore Christmas, Hallmark Channel

Impressions: 252,689,014

Interruption Rate: 2.63%

Attention Index: 111 (11% fewer interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $1,036,289

Out-of-network Est. Spend: $380,159

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad's Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.