CBS' live broadcast of the 2023 CMT Music Awards on Sunday night tops the Promo Mojo ranker for the week ended April 2, making it TV's most promoted program.
USA Network snuck into second place with new competitive reality series Race to Survive Alaska, while Food Network snagged third, fourth and fifth to promote, respectively, Ciao House, Spring Baking Championship and Tournament of Champions.
The 2023 CMT Music Awards telecast also scores the ranker's highest iSpot Attention Index (123), meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week's most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot's database as additional airings information becomes available.
1) 2023 CMT Music Awards, CBS
Impressions: 299,026,087
Interruption Rate: 1.61%
Attention Index: 123 (23% fewer interruptions than avg.)
Imp. Types: National 96%, Local 3%, VOD/OTT 1%
In-network Value: $1,436,786
Out-of-network Est. Spend: $0.00
2) Race to Survive Alaska, USA Network
Impressions: 265,476,976
Interruption Rate: 1.84%
Attention Index: 104 (4% fewer interruptions than avg.)
Imp. Types: National 94%, Local 4%, VOD/OTT 2%
In-network Value: $1,100,160
Out-of-network Est. Spend: $762,637
3) Ciao House, Food Network
Impressions: 209,555,559
Interruption Rate: 1.66%
Attention Index: 115 (15% fewer interruptions than avg.)
Imp. Types: National 99%, Local 0%, VOD/OTT 1%
In-network Value: $1,000,124
Out-of-network Est. Spend: $0.00
4) Spring Baking Championship, Food Network
Impressions: 207,400,741
Interruption Rate: 1.95%
Attention Index: 107 (7% fewer interruptions than avg.)
Imp. Types: National 99%, Local 0%, VOD/OTT 1%
In-network Value: $861,182
Out-of-network Est. Spend: $0.00
5) Tournament of Champions, Food Network
Impressions: 201,837,189
Interruption Rate: 1.91%
Attention Index: 111 (11% fewer interruptions than avg.)
Imp. Types: National 99%, Local 1%, VOD/OTT 0%
In-network Value: $867,798
Out-of-network Est. Spend: $0.00
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad's Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).