Food Network's Bobby Flay vehicle Bobby's Triple Threat tops the Promo Mojo ranker for the week ended Aug. 27, making it TV's most promoted show.

Cable networks have the edge this week, with Food Network joined by MTV, which hypes the 2023 MTV Video Music Awards in third place; HGTV, which builds excitement for Bargain Block in fourth; and TBS, which promotes American Dad in fifth.

Rounding out the ranking is ABC, which continues to shower love on Good Morning America in second.

Notably, Good Morning America has the highest iSpot Attention Index (106) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week's most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot's database as additional airings information becomes available.

1) Bobby's Triple Threat, Food Network

Impressions: 266,450,798

Interruption Rate: 2.64%

Attention Index: 78 (22% more interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $1,120,516

Out-of-network Est. Spend: $0.00

2) Good Morning America, ABC

Impressions: 227,184,880

Interruption Rate: 1.25%

Attention Index: 106 (6% fewer interruptions than avg.)

Imp. Types: National 90%, Local 8%, VOD/OTT 2%

In-network Value: $788,798

Out-of-network Est. Spend: $121,170

3) 2023 MTV Video Music Awards, MTV

Impressions: 217,772,211

Interruption Rate: 5.24%

Attention Index: 78 (22% more interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $1,033,045

Out-of-network Est. Spend: $0.00

4) Bargain Block, HGTV

Impressions: 217,058,234

Interruption Rate: 1.94%

Attention Index: 78 (22% more interruptions than avg.)

Imp. Types: National 99%, Local 1%, VOD/OTT 0%

In-network Value: $714,368

Out-of-network Est. Spend: $0.00

5) American Dad, TBS

Impressions: 202,723,023

Interruption Rate: 3.57%

Attention Index: 75 (25% more interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $1,102,530

Out-of-network Est. Spend: $0.00

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad's Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).