Fox's new musical game show We Are Family – hosted by Anthony Anderson and his mom, Doris Bowman – tops the Promo Mojo ranker for the week ended December 31, making it TV's most promoted program. The network also snags second place for another new game show, The Floor, a trivia competition hosted by Rob Lowe.

NBC also grabs two spots on the chart: third place for America's Got Talent spin-off AGT: Fantasy League, and fourth place for the second season of rebooted sitcom Night Court. Rounding out the ranking is CBS's 2024 New Year's Eve Live: Nashville's Big Bash special.

Notably, The Floor has the highest iSpot Attention Index (112) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week's most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot's database as additional airings information becomes available.

1) We Are Family, Fox

Impressions: 457,977,718

Interruption Rate: 2.46%

Attention Index: 90 (10% more interruptions than avg.)

Imp. Types: National 92%, Local 6%, VOD/OTT 2%

In-network Value: $3,131,224

Out-of-network Est. Spend: $2,539,372

2) The Floor, Fox

Impressions: 428,336,101

Interruption Rate: 2.09%

Attention Index: 112 (12% fewer interruptions than avg.)

Imp. Types: National 89%, Local 9%, VOD/OTT 2%

In-network Value: $3,274,174

Out-of-network Est. Spend: $2,124,236

3) AGT: Fantasy League, NBC

Impressions: 385,316,411

Interruption Rate: 1.58%

Attention Index: 103 (3% fewer interruptions than avg.)

Imp. Types: National 97%, Local 2%, VOD/OTT 1%

In-network Value: $3,281,281

Out-of-network Est. Spend: $1,847,729

4) Night Court, NBC

Impressions: 358,890,643

Interruption Rate: 2.04%

Attention Index: 92 (8% more interruptions than avg.)

Imp. Types: National 96%, Local 3%, VOD/OTT 1%

In-network Value: $1,916,353

Out-of-network Est. Spend: $1,101,449

5) 2024 New Year's Eve Live: Nashville's Big Bash, CBS

Impressions: 351,005,927

Interruption Rate: 1.01%

Attention Index: 101 (1% fewer interruptions than avg.)

Imp. Types: National 94%, Local 5%, VOD/OTT 1%

In-network Value: $3,549,360

Out-of-network Est. Spend: $116,677

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad's Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).