ABC's new police procedural drama Will Trent tops the Promo Mojo ranker for the week ended Jan. 8, making it TV's most promoted show.

Fox also makes a showing with a new police procedural drama, taking second place for Alert: Missing Persons Unit. The network grabs fourth place as well to promote its new celebrity reality competition Special Forces: World's Toughest Test.

Rounding out the list: NBC, which hypes the 2023 Golden Globe Awards in third place, and CBS, which gives some love to its hit sitcom Ghosts in fifth.

Notably, Alert: Missing Persons Unit and the 2023 Golden Globe Awards are tied in having the highest iSpot Attention Index (102) in the ranking, meaning viewers were on average highly likely to watch their promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week's most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot's database as additional airings information becomes available.

1) Will Trent, ABC

Impressions: 489,403,459

Interruption Rate: 1.74%

Attention Index: 89 (11% more interruptions than avg.)

Imp. Types: National 96%, Local 3%, VOD/OTT 1%

In-network Value: $12,071,629

Out-of-network Est. Spend: $849,451

2) Alert: Missing Persons Unit, Fox

Impressions: 410,728,437

Interruption Rate: 1.72%

Attention Index: 102 (2% fewer interruptions than avg.)

Imp. Types: National 91%, Local 7%, VOD/OTT 2%

In-network Value: $7,130,233

Out-of-network Est. Spend: $1,396,755

3) 2023 Golden Globe Awards, NBC

Impressions: 382,065,948

Interruption Rate: 1.56%

Attention Index: 102 (2% fewer interruptions than avg.)

Imp. Types: National 96%, Local 3%, VOD/OTT 1%

In-network Value: $4,001,085

Out-of-network Est. Spend: $103,237

4) Special Forces: World's Toughest Test, Fox

Impressions: 324,559,990

Interruption Rate: 2.06%

Attention Index: 71 (29% more interruptions than avg.)

Imp. Types: National 89%, Local 9%, VOD/OTT 2%

In-network Value: $3,052,481

Out-of-network Est. Spend: $1,313,932

5) Ghosts, CBS

Impressions: 263,387,912

Interruption Rate: 0.88%

Attention Index: 82 (18% more interruptions than avg.)

Imp. Types: National 93%, Local 5%, VOD/OTT 2%

In-network Value: $4,442,377

Out-of-network Est. Spend: $0.00

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad's Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).