Promo Mojo: ABC’s ‘Not Dead Yet’ Lives Atop Ranker

February 15, 2023

Fox, with Super Bowl, grabs three of top-five slots.

ABC's new sitcom Not Dead Yet, starring Gina Rodriguez, topped the Promo Mojo ranker for the week ended February 12, making it TV's most promoted show.

The network is joined by two of its traditional broadcast peers: Fox and NBC.

Fox, which aired Super Bowl LVII to 113 million people on February 12, grabbed three chart positions: second place to promote the second season of its Gordon Ramsay vehicle Next Level Chef, which aired behind the big game; third for new Joel McHale sitcom Animal Control, and fourth for the upcoming ninth season of singing competition series The Masked Singer.

Rounding out the ranking, NBC teased the fifth season of Magnum P.I., which NBC picked up after CBS canceled it last year.

Notably, The Masked Singer scores the highest iSpot Attention Index (112) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week's most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot's database as additional airings information becomes available.

[Images of Not Dead Yet courtesy of ABC]

1) Not Dead Yet, ABC

Impressions: 272,328,407

Interruption Rate: 1.38%

Attention Index: 109 (9% fewer interruptions than avg.)

Imp. Types: National 88%, Local 9%, VOD/OTT 3%

In-network Value: $1,355,124

Out-of-network Est. Spend: $610,035

2) Next Level Chef, Fox

Impressions: 260,308,927

Interruption Rate: 1.51%

Attention Index: 100 (0% fewer interruptions than avg.)

Imp. Types: National 89%, Local 8%, VOD/OTT 3%

In-network Value: $410,678

Out-of-network Est. Spend: $1,160,160

3) Animal Control, Fox

Impressions: 258,210,627

Interruption Rate: 1.37%

Attention Index: 106 (6% fewer interruptions than avg.)

Imp. Types: National 91%, Local 6%, VOD/OTT 3%

In-network Value: $329,747

Out-of-network Est. Spend: $1,313,643

4) The Masked Singer, Fox

Impressions: 255,760,370

Interruption Rate: 1.29%

Attention Index: 112 (12% fewer interruptions than avg.)

Imp. Types: National 92%, Local 4%, VOD/OTT 4%

In-network Value: $376,838

Out-of-network Est. Spend: $908,670

5) Magnum P.I., NBC

Impressions: 242,905,702

Interruption Rate: 1.87%

Attention Index: 111 (11% fewer interruptions than avg.)

Imp. Types: National 94%, Local 5%, VOD/OTT 1%

In-network Value: $1,630,153

Out-of-network Est. Spend: $439,076

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad's Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.