Paramount Global's Pluto TV, free ad-supported TV streaming service, on Monday rolled out the latest iteration of its brand campaign, “Programmed by Humans.”

The campaign lets viewers know that Pluto TV's many channels are actually curated by people as opposed to artificial intelligence. As part of the campaign, Pluto provided a graphic of its entire 50-person programming team, led by Scott Reich, SVP of programming.

Pluto TV also is rolling out three new themed channels: Drama, Sci-Fi and True Crime. Each of the channels is inspired by the viewing habits of people that Pluto TV sees using the platform.

“With the growth of the platform there are opportunities to better align the categories on our guide to help our users find the content they want to watch faster,” said Scott Reich, senior vice president, programming, Pluto TV, in a statement. “These changes are based on long-term user data trends and preparing for future content expansions as we continue to entertain the planet and drive viewing hours to new heights.”

To introduce these new channels to viewers, it created – in collaboration with production company O Positive – the three spots below.

Rom Com Curator :60

True Crime Curator :30

Sci Fi Curator :60

“When developing this campaign, we set out to connect with audiences in a meaningful way that captures the essence of Pluto TV and how transformative it has been to the world of television,” said Val Kaplan, global SVP, head of consumer marketing, Pluto TV, also in a statement. “Our creative focus was to spotlight what sets Pluto TV apart in the increasingly competitive streaming market– the human element of curation that is intrinsic to the very human experience of watching television.”

The Programmed By Humans campaign debuted Monday and will run through the rest of the year. The spots take flight across global linear, connected television, digital, out-of-home, streaming audio, terrestrial radio and social platforms.

Additionally, an evergreen campaign, TV the Way It Should Be, will launch out-of-home creative. This will run at major sports arenas, airports and ferries, shopping venues, as well as NYC's Times Square, home to Paramount Global, while the creative spots will air during select NFL and NBA games.