Nickelodeon is expanding the nostalgic rebrand the network rolled out in May to its preschool audiences, rolling out new assets in Nickelodeon's morning preschool block on July 4. Nickelodeon's preschool-dedicated Nick Jr. will adopt the full rebrand in September.

The package features a playroom theme, complete with a neon-toned palette with Nickelodeon's recognizable orange splat at its center and hints of Nick's signature green slime around the edges. The rebrand includes a new Nick Jr. logo, new graphics and animated idents. 

In addition, Nickelodeon is introducing a slate of inclusive live-action IDs, starting with one spotlighting American sign language.

The rollout on Nickelodeon includes characters from such shows as Rubble & Crew, Blue's Clues & You and Baby Shark's Big Show.

As part of the overall rebrand, Nickelodeon worked with six international agencies and animation houses to create six original idents featuring such popular Nickelodeon characters from SpongeBob SquarePants (below), Teenage Mutant Ninja Turtles, The Loud House, PAW Patrol, Blue's Clues, Baby Shark and Monster High.

“SpongeBob” by Golden Wolf

Los Angeles-based agency Roger worked with Nickelodeon's internal marketing team on the overall brand, while Austin-based Callen orchestrated the brand films. The six animated idents were created by animation studios from around the world: Golden Wolf, 2Veinte, Giant Ant, Plenty, Polyester and State Design.

After debuting in May, the overall Nickelodeon rebrand begins airing in the UK this month and debuts in Latin America and the rest of the world through the end of the year.