Creative executives Phil Marshall, Andrew Woolnough, Michelle Matthews and Dawn Wilson have launched a new global brand and communications agency Mischievous Wolf. The new agency will focus on the consumer productions, entertainment and charitable sectors.

The business launches with a team of 11 and a client roster that includes Hasbro, Pokémon, Keter and Perfetti Van Melle. 

In the U.S., Mischievous Wolf has hired Brian Klotz (pictured) as managing director for North America, responsible for driving client acquisition and growth. Klotz has led communications teams in the realms of video-game publishing and streaming. He also spent 15 years with The Walt Disney Company in global distribution, spearheading media relations and talent relations for Marvel's television series.

“In this exciting new chapter, we are all united by a singular goal of producing fearless creativity fused with strategic thinking. Our mission is to reshape perspectives, unlock untapped potential and deliver a strong ROI. All this magic is done by being collaborative, having a sense of humor, and by being planet-friendly," said Marshall, who serves as head of mischief, in a statement.

“We're leading a charge to make a difference and unlock passions in the family, entertainment, and lifestyle sectors. Bold, fresh ideas drive the creativity in these industries from top to bottom, and we can't wait to play our part in that whilst making a little creative mischief along the way,” added Chief Imagination Officer Woolnough. 

Earlier this month, Mischievous Wolf moved into new offices in Bristol to better serve the immediate needs of clients in the U.K. and Europe.