Lylle Breier has been named executive vice president, marketing partnerships and special events at Disney, the company said Monday.
In her new role, Breier will oversee global studio marketing and enterprise corporate functions. She will be responsible for driving marketing partnerships for feature film and streaming releases, including multi-platform brand campaigns, creative content production, event sponsorships and product placement for Disney Live Action, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios/Marvel Entertainment, Lucasfilm, 20th Century Studios and Disney Plus. She will also lead the strategy, production and operation of special events, including premieres, stunts, stage presentations and fan conventions.
“Whether securing multi-platform partnerships or pulling off large-scale events across the globe, Lylle has been at the center of some the industry's most elaborate, memorable and successful programs,” said Asad Ayaz, chief brand officer, The Walt Disney Company and president, marketing, The Walt Disney Studios and Disney Plus, in a statement. “Her ability to create and drive exceptional experiences and foster enduring connections is a testament to all that she's achieved and what's yet to come and I couldn't be more thrilled to congratulate her on this promotion.”
Previously, she was senior vice president, global marketing partnerships, promotions, synergy and special events. She first worked for the company as an intern at Buena Vista Studios while getting her undergraduate degree at UCLA.
While at Disney, Breier has been key to the launches of franchises through innovative partnerships, world premieres and promotional events. She also drives Disney's participation in such fan events as Star Wars Celebration – which will next take place in Tokyo April 18-20, 2025 – as well as San Diego Comic-Con and D23, which is held annually at the Anaheim Convention Center. The next D23 is slated for August 9-11, 2024.
“At the heart of all the remarkable things we accomplish is my extraordinary team, who are without question the best in the industry,” said Breier, also in a statement.
Breier is a member of the Academy of Motion Picture Arts and Sciences, the Television Academy, BAFTA and Women in Film. She also serves on the board of My Friend's Place, Southern California's largest homeless shelter for youth.
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