For the past several holiday seasons, Lifetime has identified one deserving woman on whom to bestow the “Gift of a Lifetime.”
This year, Lifetime partnered with the military centered non-profit Blue Star Families to give not just one, but 11 military spouses, this year's “Gift of a Lifetime.”
Each woman got to enjoy a festive afternoon tea, followed by time to glam up at the salon for hair and makeup and then to get fitted for designer gowns. The women then made their way to the red carpet for a celebration featuring the stars of Lifetime's “It's a Wonderful Lifetime” holiday movie slate. At the end of the evening, the Blue Star spouses were lavished with gifts from sponsors.
Lifetime collaborated with DirecTV on this year's initiative, along with Hairroin Salon, which provided hair services and LuxAnthropy, which provided outfits. Gifts were provided by The Ninth House Films, Bagsmart, Cameron Hughes Wines, Dearfoams, Dine Brands, In Good Taste, Kendra Scott, Rumpl, Sephora, Simple Modern, Target and WanderFull. The event was held at The Maybourne Beverly Hills and was produced by Rheefined Company.
Lifetime is sharing the above video across its social and digital platforms.