Western-themed network INSP has refreshed its brand and on-air graphics package, with the new elements rolling out Tuesday, August 1.

Former Brand Identity

Brand Refresh

The refresh updates the font to straightforward block letters, often in a scuffed-up version of the network's signature mustard yellow.

“To enhance readability, we have increased the font sizes, ensuring that our on-screen information is easily accessible to all viewers,” the network said.

It also removes the filigree pattern that surrounded titles and replaces them with stars.

“[W]e have removed filigree, creating a cleaner aesthetic that further amplifies legibility,” the network said. “Bold and vibrant colors will be introduced, breathing new life into our visuals, while new subtle textures will enhance the overall viewing experience.”

The logo, which features a cowboy hat over the network's letters, remains the same, although now it and other word-based graphics are often surrounded by a double-stitched denim frame, reminiscent of jeans.

The new graphics are rolling out across INSP's on-air graphics, digital and social platforms, and its sales materials.