Those festive holiday cards you display on your mantle do more than just absorb the warmth of the fire. Long after you have gone to bed, they take on a life of their own while taking in TNT's and TBS' “Winter Break” holiday programming events!
The month-long event features such holiday favorites as Elf, National Lampoon's Christmas Vacation, The Year Without a Santa Claus, Fred Claus, A Christmas Story and many more.
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To promote and highlight “Winter Break,” the Warner Bros. Discovery-owned cable networks collaborated with Northern Lights Agency and Bodega Studios to create a season-long campaign, titled “The Mantle.” The campaign includes 24 unique pieces of content featuring original characters, design and packaging. Besides the above hero spot, the campaign also includes anthem spots, network IDs and social shorts as well as digital and print packages. Northern Lights Agency and Bodega also delivered a toolkit so that the internal teams at TBS and TNT could keep the magic flowing all season long.
“It was a delight to work with [Creative Director] Adam Reid and the team,” said Jon Quick, vice president, brand creative at Warner Bros. Discovery's TBS, TNT and truTV. “They brought creativity and joy to every step of the process. ‘The Mantle for Winter Break' on TBS aligns with the brand promise that ‘We're Always Here for a Good Time.'”
“We wanted to create a one-of-a-kind campaign to cut through the clutter of the holiday season. It recalls the winter break we eagerly looked forward to as kids - a true break from the same old, same old,” added Gigi Nicolas, creative director, Warner Bros. Discovery's TBS, TNT and truTV.