To celebrate the 25th anniversary of its annual 31 Nights of Halloween, Freeform partnered with brands to create multiple fan activations across Southern California.

On Wednesday, October 4, more than 150 influencers and VIP guests attended Freeform's 31 Nights of Halloween Black Cat Bash at the historic Houdini Estate in Laurel Canyon for a one-of-a-kind costume party under the stars, sponsored by The Hershey Company.

Freeform rolled out the orange carpet to capture all the creative costumes upon arrival, and then offered guests custom-themed cocktails, a Roku-branded neon forest, and a prize “wheel of misfortune” that guests could spin to win various prizes. Disney Branded Television's upcoming series, Goosebumps, was also part of the event with a photo activation and a custom Biddle's Brew mocktail.

For those who could not attend the party, there are many other ways to celebrate Halloween with Freeform, including a 31 Nights of Halloween milkshake at Black Tap Craft Burgers & Beer —located at the Disneyland Resort as well as in Las Vegas, New York City and Nashville—and custom 31 Nights of Halloween treats available at Disneyland Resort all month long.

Black & Tap's Graveyard Shake is a decadent mud pie milkshake that includes an an M&M cookie pie, gravestone cookie, crumbled Oreo, gummy worms, chocolate frosted rim, whipped cream, chocolate shavings and orange and black sprinkles.

And while enjoying Halloween at Disneyland Resort, guests can try two custom treats: a spicy beef and pepper jack cheese corn dog drizzled with blackberry-serrano sauce, and a specially decorated candy apple churro. Both snacks are available through October 31 and are available in Disney California Adventure.

Freeform also launched an out-of-home campaign for the event, using movie quotes from some of the films featured in 31 Nights of Halloween. The billboards will be up all month long around Los Angeles.

Finally, Freeform partnered with Snap to create a custom amplified 31 Nights of Halloween face lens with spiders crawling, crows flying by, a witch hat and more across the platform, targeting Freeform's Gen Z and young adult audience. Below, Hocus Pocus' Sanderson Sisters give the lens a go.

Freeform's 31 Nights of Halloween runs all month long. This year, Disney's animated musical Encanto joined the line-up along with Zombies and Zombies 2. 31 Nights of Halloween also offers such favorites as Hocus Pocus, Monsters Inc., The Nightmare Before Christmas, Cruella, The Addams Family and more.

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